Director, Corporate Communications & Content

September 18, 2024

RxBenefits, Inc.

FULL TIME

Director, Corporate Communications & Content (Pharmacy Benefit Management)
Reporting to the Senior Director of Corporate Communications, the Director, Corporate Communications and Content plays a crucial role in Rx Benefits' corporate and marketing communications team, developing and executing a content roadmap to boost brand awareness, engagement, and affinity amongst internal and external audiences.
Position Overview
The Director, Corporate Communications and Content serves as a collaborative, cross-functional storyteller with excellent projects skills who leads the way in identifying content needs across channels and audiences to support overall company goals. The ideal candidate will quickly grasp Rx Benefits’ value proposition, brand positioning, and messaging. As leader of a team of three, they will expertly develop compelling content and choose the right channels and tactics – whether external, internal, owned, social, or paid – for various initiatives and campaigns in support of brand building, corporate communications, and demand generation goals. The role demands strong copywriting and content creation skills, a sense of urgency, and the ability to manage multiple projects and content types seamlessly.
Responsibilities:

Intimately understand Rx Benefits products, services, and industry positions
Stay current on pharmacy benefit trends, as well as client and employee needs
Quickly identify content and communications opportunities to position the company and its executives as pharmacy benefit experts
Develop content in a variety of formats– including long- and short-form, website copy, short teasers, newsletter copy, webinar scripts, video clips, and social posts
Support demand generation campaigns and other marketing initiatives leveraging the right content and channels
Think beyond specific campaigns and initiatives to identify and develop content that supports and enhances the Rx Benefits brand identity
Stay abreast of content marketing best practices to identify content creation, curation, re-use, and optimization opportunities
Build, maintain and execute a robust calendar informed through collaboration with marketing colleagues and internal SMEs
Manage multiple projects simultaneously, including ongoing campaigns and larger initiatives like website refreshes.
Assign and manage projects in Asana to ensure timely delivery of high-quality content.
Collaborate with internal SMEs to ensure content is compelling and meets business objectives
Apply digital marketing best practices to optimize web content for search rankings, domain authority, visits, conversions, and leads.

Qualifications

BA/BS in journalism, communications, or related field; Master’s level degree preferred
12-15 years of experience telling stories and developing content as a journalist or in a communications- or content-focused role
Pharmacy/PBM experience required
Previous experience managing direct reports and/or leading a team
Strong project management, collaboration, and communication skills
Ability to write high-performing content across channels, formats, and audiences
Focused editorial mindset that recognizes the types and format of content to best engage with identified target audiences
Ability to transition between marketing and corporate communications focused content needs
Strong knowledge of AP style and ability to quickly get up-to-speed with brand style to inform own writing, as well as lead and develop other writers
Understanding of best practices for multimedia projects and ability to partner with creative and other teams
Basic understanding of SEO, content categorization and structure, content development, distribution, and measurement

Software Proficiency

Expertise in Microsoft Word and Power Point
Proficiency with Word Press or another website CMS
Understanding of how to use SEO research tools
Familiarity with virtual meeting and webinar hosting platforms such as Teams, Go To Meeting, Zoom, Go To Webinar, and ON24
Ability to post content to Slide Share, You Tube, and other social channels
Understanding of how to use AI tools to help content development