Job Opportunities in Nigeria

Job Overview:
The Marketer is responsible for promoting the company’s products and services to attract new customers, retain existing clients, and increase brand awareness. The ideal candidate will have strong communication skills, creativity, and a deep understanding of market trends. The role requires developing and executing marketing strategies across various channels to drive customer engagement and achieve business goals.
Key Responsibilities:
1. Marketing Strategy Development:
- Create and implement marketing plans and campaigns that align with company goals.
- Conduct market research to understand target audience preferences and industry trends.
- Identify potential markets, customer needs, and opportunities for growth.
2. Brand Promotion:
- Develop brand awareness strategies through advertising, digital marketing, and other promotional activities.
- Manage social media accounts, ensuring regular and engaging content.
- Organize and participate in events, exhibitions, and networking opportunities to promote the company.
3. Sales Support:
- Collaborate with the sales team to create marketing materials that support sales efforts.
- Assist in lead generation activities and follow up on marketing campaigns.
- Track and measure marketing campaign performance to provide feedback for improvement.
4. Customer Engagement:
- Build and maintain relationships with clients and partners to foster loyalty and repeat business.
- Collect customer feedback and market data to refine marketing strategies.
- Deliver presentations and demonstrations to prospective clients when necessary.
5. Reporting and Analysis:
- Monitor and report on marketing activities and performance using relevant KPIs (Key Performance Indicators).
- Provide regular updates on campaign outcomes, market conditions, and sales support activities.
- Continuously optimize marketing strategies based on data-driven insights.
Qualifications and Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2+ years of experience in marketing, advertising, or related field.
- Strong understanding of traditional and digital marketing concepts and best practices.
- Experience with marketing tools and software (e.g., Google Analytics, social media platforms, email marketing platforms).
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Strong organizational and time-management skills.
- Ability to work both independently and as part of a team.
Preferred Qualifications:
- Professional certification in marketing (e.g., CIM, Google Digital Marketing).
- Experience with digital marketing strategies, including SEO, PPC, and social media marketing.
- Knowledge of marketing automation tools and customer relationship management (CRM) software.
Job Types: Full-time, Contract