Job Opportunities in Malaysia

JOB SUMMARY
1) MARKETING PLANNING
Lead in collaboration with the Manager:

• Provide advice to the management staff in matters relating to the promotion of the University’s digital platforms.
• Produce digital-led, integrated marketing plans for the University across paid, owned and earned platforms.

2) DIGITAL MARKETING MANAGEMENT

• Implement and manage the digital marketing plan for the year whether individually, as a team or through an agency.
• Monitor the performance of marketing campaigns constantly with a focus on reducing the Cost Per Lead.
• Responsible for leading and implementing the development of marketing campaigns based on defined and agreed-upon objectives.
• Responsible to drive SEO, SEM campaigns. Responsible to drive the implementation of sponsored tactical online campaign

3) PLATFORM MANAGEMENT

• Responsible for the operations and management of the University’s websites and all digital platforms related to Marketing and Student Recruitment.
• Responsible for managing the marketing functionality of the CRM.
• Responsible for all the digital marketing platforms and subscriptions

4) STUDENT RECRUITMENT

• Prepare and implement, in collaboration with other relevant Marketing and Student Recruitment staff, specific recruitment strategies adapted to the needs of each designated market.
• Contribute to the achievement of student enrolment through effective implementation of marketing strategies and activities.
• Develop digital marketing strategies for student recruitment for the University.

5) MARKETING REPORTING

• Maintain appropriate records and budgets for all activities, and produce regular progress reports.
• Monitor and manage effective use of analytics for reports and decision making.
• Provide regular market intelligence and competitor reports.

Job Type: Full-time
Pay: RM4,500.00 - RM6,000.00 per month
Location:

• Kuching (Preferred)