JOB SUMMARY 1) MARKETING PLANNING Lead in collaboration with the Manager:
Provide advice to the management staff in matters relating to the promotion of the University’s digital platforms.
Produce digital-led, integrated marketing plans for the University across paid, owned and earned platforms.
2) DIGITAL MARKETING MANAGEMENT
Implement and manage the digital marketing plan for the year whether individually, as a team or through an agency.
Monitor the performance of marketing campaigns constantly with a focus on reducing the Cost Per Lead.
Responsible for leading and implementing the development of marketing campaigns based on defined and agreed-upon objectives.
Responsible to drive SEO, SEM campaigns. Responsible to drive the implementation of sponsored tactical online campaign
3) PLATFORM MANAGEMENT
Responsible for the operations and management of the University’s websites and all digital platforms related to Marketing and Student Recruitment.
Responsible for managing the marketing functionality of the CRM.
Responsible for all the digital marketing platforms and subscriptions
4) STUDENT RECRUITMENT
Prepare and implement, in collaboration with other relevant Marketing and Student Recruitment staff, specific recruitment strategies adapted to the needs of each designated market.
Contribute to the achievement of student enrolment through effective implementation of marketing strategies and activities.
Develop digital marketing strategies for student recruitment for the University.
5) MARKETING REPORTING
Maintain appropriate records and budgets for all activities, and produce regular progress reports.
Monitor and manage effective use of analytics for reports and decision making.
Provide regular market intelligence and competitor reports.
Job Type: Full-time Pay: RM4,500.00 - RM6,000.00 per month Location: