The Manager, Emerging Regions is responsible for generating new student enrolments, according to targets, for the University programs via direct channels which include leads generated via walk-ins, phone-ins, emails, web-forms and leads acquired via digital marketing through search marketing, social media marketing, education aggregators and any other sources assigned by the supervisor. While leading a team of e-education counselling staff, the Manager is expected to develop recruitment strategies, improve lead to enrolment conversion rates and deliver a high level of customer service that will ensure targets are met and within budget. This involves managing and monitoring the distribution channels that deliver these enrolments, and ensuring compliance with the Unit and University policies and procedures and relevant legislations. As a member of the Student Recruitment team, a consultative selling approach is preferred in comparison to hard-selling or pressure-selling. Minimal travel is required in this role as a majority of the recruitment process will be executed on-campus in person, via phone or through digital platforms. Key Responsibilities
Leading the production and implementation of student recruitment plans
Leading the development and management of relationships with a range of stakeholders including agents and other external stakeholders
Providing advice to students and parents on courses and other matters related to studying at the University and its affiliated campuses
Leading the coordination and successful execution of Open Day and Recruitment events on campus together with the Events team
Ensuring efficient and effective processing of student applications
Managing and conducting marketing activities in collaboration with academics.
Job Requirement
A Bachelor’s Degree in an area relevant to the duties from a recognised institution Master’s degree holder can be considered.
At least five (5) years of relevant working experience in sales, business development, account management and/or partnership management, with two (2) years of experience in a leadership role or management experience.
Excellent communication skills and etiquette of various modes (including phone, email and online chats) with a focus in converting enquiries and leads into enrolments.
Intermediate knowledge of Microsoft Office software, especially MS Word, MS Excel, and MS Power Point and digital collaboration tools provided by Google.
Willingness to learn how to use digital marketing; and recruitment tools and platforms.
Job Type: Full-time Pay: RM10,000.00 - RM13,000.00 per month Education:
Bachelor's (Required)
Experience:
marketing in education institution: 5 years (Required)