November 18, 2024

Sky Group Limited

St. Louis

FULL TIME

Digital Marketing Executive

We are currently seeking a creative and results-oriented Digital Marketing Executive to join our dynamic marketing team and help shape our digital presence.

As a Digital Marketing Executive, you will be responsible for developing, implementing, and optimising our digital marketing strategies across multiple channels. You will play a key role in increasing brand awareness, driving web traffic, and generating leads through effective digital marketing initiatives.

Key Responsibilities:

Develop and execute digital marketing campaigns across various platforms, including search engines, social media, email, and display advertising.
Conduct market research to identify trends, target audiences, and competitive landscape to inform marketing strategies.
Create high-quality, engaging content tailored to various digital channels, such as blogs, social media, and email newsletters.
Manage and optimise paid search campaigns (PPC) to maximize ROI and drive relevant traffic to the website.
Utilize SEO best practices to enhance website content and improve organic search rankings.
Monitor and analyze campaign performance metrics using tools like Google Analytics, Google Ads, and social media insights to drive data-informed decisions.
Collaborate with the design team to create visually appealing marketing materials and landing pages.
Engage with audiences on social media platforms to build a strong online community and enhance brand loyalty.
Assist in managing email marketing campaigns, including audience segmentation and automated workflows.
Stay updated on the latest digital marketing trends and technologies to ensure our strategies remain competitive.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
1-3 years of experience in digital marketing, with a strong understanding of SEO, PPC, social media, and content marketing.
Familiarity with digital marketing tools and platforms.
Excellent written and verbal communication skills, with a strong attention to detail.
Creative thinker with the ability to work collaboratively in a fast-paced environment.
Strong analytical skills to assess the effectiveness of campaigns and adapt strategies accordingly.
Positive attitude and a willingness to learn and grow in a rapidly changing digital landscape.