Job Opportunities in United States
November 6, 2024
Rogue Credit Union
Medford
FULL TIME
Digital Marketing Specialist
Department: Marketing Department
Reports To: Assistant Marketing Manager
Classification: Non-Exempt
About Rogue Credit Union:
When you join the team at Rogue Credit Union, you become a part of a purpose-driven organization that is focused on partnering with individuals and communities on their journeys to financial well-being. As a team member, you become a part of a growing financial cooperative whose mission is to provide exceptional member experiences that build mutually beneficial relationships to create the most loyal members in the nation. We strive to make an impact in the community by living, giving, and supporting local. Our focus is not our assets, but on providing value for the people and communities we serve.
We believe in building a culture of happy team members who feel supported, have the chance to grow their careers, and LOVE where they work! Our team members are critical to making our communities a better place to work and play. Rogue Credit Union is headquartered in the Rogue Valley which is located in beautiful southern Oregon. We’re surrounded by gorgeous mountains, trees, rivers, lakes, waterfalls, music, festivals, art, and farm-to-table culinary delights. We’re proud to call the Northwest home.
Good candidates for Rogue are friendly, helpful, and enthusiastic individuals. They’re excited to make an impact in the community and are passionate about serving our members. Applicants are ready to join not just a growing financial cooperative, but a team who will value and support them personally and professionally.
Rogue Credit Union is a member-owned, not-for-profit financial cooperative with an asset base of over $3 billion and a loan portfolio of over $1.8 billion. At Rogue, membership is more than an auto loan or a checking account; it’s about offering a higher level of service to over 204,000 members. Under the guidance of the Board of Directors, Rogue is committed to helping its members along the way, making local communities better for everyone. Membership with Rogue is open to anyone who lives, works, worships, or attends school in select Oregon, Idaho, and California counties. Please visit us online to become a part of something bigger.
Role:
Implements marketing strategies to enhance and attract members experience through digital channels; including but not limited to, social media, content management system (external site), email service provider, online banking, and statement provider. Supports marketing efforts by collecting and organizing data across Credit Union platforms. Works closely with Marketing leadership to design, coordinate and execute all digital marketing projects and campaigns both internally and externally. Provides general support and works in collaboration with the marketing team.
Essential Functions & Responsibilities:
25% Is the primary resource in day-to -day email marketing activities including, but not limited to, email setup and execution, database selection, scheduling, testing, maintaining email campaigns and reporting. Identifies target audiences, analyzes market trends and chooses the most effective digital channels and tactics to engage and convert members. Assists troubleshooting technical issues related to email sending provider and other aspects of email execution, as required. Stays abreast of email marketing best practices.
25% Maintains and optimizes the website content management system (CMS) for Rogue's external website. Provides assistance with product and content updates across Rogue's website. Documents, troubleshoots and resolves website performance. Optimizes site - through content, page layouts and retargeting to provide an exceptional user experience. Maintains branding and marketing within Rogue's online banking platform.
15% Manages social media and social networking sites. Primary duties include scheduling and implementation of social media content and strategy. Collaborates with marketing team on social campaigns and analytics.
10% Administrates and assists in strategizing pay-per-click advertising. Works to maintain, update and optimize these platforms and efforts.
10% Collects and organizes data from various sources within the Credit Union and makes meaningful actionable items to meet organizational objectives. Measures and reports on the performance of marketing campaigns against goals.
10% Supports third party integrations and systems, including website plug-ins, phone queue and other Saa S products. Manages workflow within work management software (Jira).
5% Works on special projects and proactively performs other related duties as required or assigned by Marketing leadership.
Knowledge and Skills:
Experience: One year to three years of similar or related experience. Specifically, experience working with a CMS (e.g. Sitecore, Word Press, Squarespace) and experience working with email service providers (e.g. Salesforce Marketing Cloud and with reporting (Tableau)).
Education: (1) A two-year college degree, or (2) completion of a specialized certification or licensing, or (3) completion of specialized training courses conducted by vendors, or (4) job-specific skills acquired through an apprenticeship program. Bachelor's degree preferred, but not required.
Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication.
Other Skills: Excellent PC skills to include Microsoft Word, Power Point, Excel and Outlook. Effective professional verbal and written communication skills. Organizational and time management skills. Strong eye for detail and quality. Good judgment and decision making with the ability to self-direct while prioritizing day to day tasks within specific timelines. Must possess and maintain a valid driver's license.
Physical Requirements: May involve long periods of sitting, standing or walking. Frequent lifting required (up to 50 pounds). Bending, squatting, reaching, grasping, moving or climbing. Finger dexterity while using computer. Continuous talking and hearing in person and on the telephone. Continuous clarity of vision at 20 inches or less and continuous clarity of vision at 20 feet or more.
Work Environment: Normal workday with occasional overtime or unpredictable schedule with extended hours. May require working Saturdays or Sunday. Exposed to potentially hazardous conditions, i.e., robbery. Travel to all credit union regions may be required.
Disclaimer:
Job descriptions are not intended, and should not be construed to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job elements essential for making fair pay decisions about jobs.
Note: Rogue Credit Union is a drug free workplace and requires a drug screening test within 48 hours of employment offer.
Rogue Credit Union is an Equal Opportunity Employer and makes employment decisions without regard to race, color, national origin, religion, sex, age, disability, veteran status, or any other protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method, please call (541) 622-7295.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.
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