Job Opportunities in United States
November 5, 2024
Wings Over RSC
Columbus
FULL TIME
Digital Marketing Manager - Remote
The Opportunity:
As a Digital Marketing Manager, you will oversee the management of all paid ads for all of our online accounts such as, but not limited to, Instagram, Tik-Tok, Facebook, Google, and You Tube. This role will also be responsible for implementing paid search ads and creating strategies to stay ahead of the competition along with continuously analyzing the data to maximize ROI. This person will be responsible for developing, implementing, and managing digital marketing strategies that enhance our brand presence, drive traffic to our website, and ultimately increase sales.
Now Serving These Benefits:
For over 20 years, Wings Over has served the best crispy chicken wings and hand-breaded tenders. Join us on our journey to create gold standard experiences that leave everyone happier than before they interacted with us!
Wings Over is an Equal Opportunity Employer.
As a Digital Marketing Manager, you will oversee the management of all paid ads for all of our online accounts such as, but not limited to, Instagram, Tik-Tok, Facebook, Google, and You Tube. This role will also be responsible for implementing paid search ads and creating strategies to stay ahead of the competition along with continuously analyzing the data to maximize ROI. This person will be responsible for developing, implementing, and managing digital marketing strategies that enhance our brand presence, drive traffic to our website, and ultimately increase sales.
Now Serving These Benefits:
- Paid vacation and sick time
- Medical, Dental, and Vision Insurance
- Flexible Spending Account & Dependent Care Spending Account
- Weekly pay through direct deposit
- 401(k) with employer match after 12 months of service
- An energetic, collaborative, and positive work environment
- Develops the digital marketing strategy, identifies customers and their current and future needs, and monitors the competition.
- Optimize website content and structure for search engines to improve organic rankings.
- Manage paid search campaigns to drive targeted traffic and track their performance.
- Identifies patterns and optimizes spend and performance based on the insights for all digital outlets including email and SMS texts.
- Constantly plans, executes, and measures on a constant loop.
- Monitors and analyzes digital marketing metrics and KPIs. Prepare regular reports on campaign performance, web traffic, and social media engagement, providing insights and recommendations for improvement.
- Identifies critical conversion and drop-off points and optimizes user funnels.
- Stay updated on industry trends, competitor activities, and emerging digital marketing techniques. Use insights to refine strategies and stay ahead of the market.
- Able to work in a constantly changing and fast-paced environment.
- A bachelor’s degree in Marketing, Business, or a related field is required
- At least 3-5 years of digital marketing experience is necessary. Restaurant or QSR industry is preferred.
- Must have experience leading multiple types of digital marketing campaigns on all platforms.
- Knows how to use common marketing software and tools including but not limited to Google Analytics, SEO tools, and social media management software/dashboards.
- Ability to analyze data and derive actionable insights to optimize marketing strategies.
- Creative thinking and problem-solving skills with a passion for staying ahead of digital marketing trends.
- Strong organizational skills and the ability to manage multiple projects simultaneously while being ok with quickly pivoting with plans.
For over 20 years, Wings Over has served the best crispy chicken wings and hand-breaded tenders. Join us on our journey to create gold standard experiences that leave everyone happier than before they interacted with us!
Wings Over is an Equal Opportunity Employer.
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