Job Opportunities in United States
November 6, 2024
Vesigo Studios
Medford
FULL TIME
Digital Marketing Manager for Software Company (SEO/SEM/PPC/Content)
Vesigo Studios is searching for a dynamic and proactive Digital Marketing Manager with expertise in marketing software or technology services. Vesigo Studios is a leading Saa S-based software company dedicated to providing innovative solutions that help businesses streamline their operations and achieve their goals. We pride ourselves on our smart use of technology, our customer-centric approach, and our vibrant, dynamic team. We are looking for a talented and experienced Digital Marketing Manager to join our team and drive our digital marketing efforts to new heights.
Key Responsibilities:
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive user acquisition, engagement, and retention.
- Coordinate cross-channel digital marketing campaigns (SEO, SEM, PPC, content marketing, social media, email marketing).
- Lead and manage a team of digital marketing specialists, providing guidance and support.
- Collaborate with customer support, sales, and development teams to align marketing efforts with business objectives.
- Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.).
- Oversee content creation and distribution, ensuring consistency and quality across all digital platforms.
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Manage and optimize SEM campaigns to maximize ROI.
- Monitor, analyze, and report on the performance of all digital marketing campaigns using analytics tools.
- Use data-driven insights to make informed decisions and optimize marketing efforts.
- Manage the digital marketing budget, allocating resources effectively to maximize impact and ROI.
- Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies.
- Conduct market research to identify new opportunities for growth and innovation.
- Develop and execute strategies to engage and retain customers, including email marketing campaigns and personalized content.
- Implement and manage marketing automation tools to streamline and enhance customer communication.
- Solid experience marketing B2B services.
- Proven track record of developing and executing successful digital marketing campaigns.
- Proven experience in digital marketing, with a focus on SEO/SEM/PPC strategies.
- Proficiency in social media marketing.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, marketing automation software).
- Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing principles.
- Experience with email marketing platforms.
- Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively.
- Strong analytical skills to interpret data and make informed decisions
- Experience with content creation, copywriting, and graphic design
- Knowledge of HTML5 and CSS for website management
- Ability to work in a fast-paced software environment and collaborate with cross-functional teams
- Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
- Ability to adapt to changing market conditions and continuously seek new opportunities for growth.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Detail-oriented with excellent organizational skills.
- Excellent communication and presentation skills.
- Experience in the transportation industry and bilingual abilities are a plus.
- A degree in Marketing, Business, or related field is a plus.
- Hours of operation are Monday through Friday, 8:00 AM to 5:00 PM.
- The pay range is competitive, with the opportunity for raises depending on proficiency in generating new sales channels.
- We offer PTO, paid holidays, 401(k) with full matching, and health/vision/dental insurance coverage.
- We also offer a comfortable office with a fully stocked snack and drink area.
- Steady, reasonable hours
- Opportunities for on-the-job training and advancement
- Management invested in your success
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- 8 hour shift
- Monday to Friday
- Bachelor's (Preferred)
- B2B marketing: 2 years (Preferred)
- Content marketing: 2 years (Preferred)
- Email marketing: 2 years (Preferred)
- Medford, OR 97504 (Preferred)
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