Job Opportunities in Nigeria
October 25, 2024
Fadac Resources
Lagos
FULL TIME
BTL Marketing Manager
Job Title: BTL Manager
Department: Marketing
Job Summary:
The BTL Manager will be responsible for leading and executing all Below The Line (BTL)
marketing activities aimed at driving brand trial and awareness. This individual will oversee a team of 13 Area Marketing Managers and will report directly to the Head of Marketing. The
ideal candidate will have a strong track record of planning, executing, and evaluating large-
scale BTL campaigns, with a particular focus on marketing activations and sampling
programs.
Key Responsibilities:
Department: Marketing
Job Summary:
The BTL Manager will be responsible for leading and executing all Below The Line (BTL)
marketing activities aimed at driving brand trial and awareness. This individual will oversee a team of 13 Area Marketing Managers and will report directly to the Head of Marketing. The
ideal candidate will have a strong track record of planning, executing, and evaluating large-
scale BTL campaigns, with a particular focus on marketing activations and sampling
programs.
Key Responsibilities:
- ∙Develop and implement comprehensive BTL marketing strategies aligned with
- overall brand objectives.
- ∙Lead a team of 13 Area Marketing Managers to ensure effective execution of BTL
- campaigns across all regions.
- ∙Manage the planning, budgeting, and execution of BTL activities, including
- marketing activations, sampling programs, and other field marketing initiatives.
- ∙Conduct post-activation ROI analysis to measure the effectiveness of BTL campaigns
- and identify areas for improvement.
- ∙Negotiate contracts with vendors and manage relationships with external agencies and
- stakeholders.
- ∙Prepare and present regular business reviews to the Head of Marketing and General
- Manager.
- ∙Collaborate with cross-functional teams to ensure alignment and synergy across
- marketing efforts.
- ∙Bachelor's degree in Marketing, Business Administration, or related field.
- ∙Minimum of 7 years of experience in BTL marketing, with a proven track record of
- success in planning, executing, and evaluating large-scale campaigns.
- ∙Strong leadership skills and ability to manage a team of 13 Area Marketing Managers.
- ∙Excellent analytical skills and ability to interpret data to inform decision-making.
- ∙Strong negotiation and relationship management skills.
- ∙Excellent communication and presentation skills.
- ∙Proficiency in Microsoft Office Suite (Word, Excel, Power Point).
- Additional Skills (Preferred):
- ∙Experience in the consumer goods industry.
- ∙Knowledge of digital marketing and social media.
- ∙Project management certification
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