You will be responsible for:
- Working with our media agency of record to define local digital paid media strategies that deliver against overall business strategy and objectives.
- Coordinate optimal digital channel mix and budget split with the paid media agency.
- Develop campaign briefs in collaboration with media agency and local affiliates, evaluate and sign-off the paid media plans, define the measurement framework and closely supervise campaign execution and optimization.
- Ensuring compliant execution of campaigns through adherence to approved processes, Brand Safety Guidelines, tools, Ad Tech as well as Market's legal framework
- Oversee regular campaign reporting & Insights in order to allow always-on optimization
- Work with internal teams to map 1st / 2nd/3rd party opportunities that can help reach audiences relevant to media strategies developed.
- Work closely with Audience team, Global Brand Content team and Market teams to define to tailor the right content and message to the right Audience with the right CTA.
- Act upon building a Global Iconic Brand and drive consumers to our omni-channel experiential touchpoints.