Job Opportunities in Egypt
September 17, 2024
PepsiCo
القاهرة الجديدة
Brand Activ Senior Analyst
Overview:
Business planning and goal alignment:
Build Great Brands:
Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands.
Leads Category Promotional Grid development & Execution across CSDs & Partners with Commercilization team on Flavor & pack Innovations on Colas
Win with Customers:
Colas Brand manager is responsible for planning & implementing the defined category priorities & JTBD and will assist in analysing, planning, implementing, coordinating and controlling the product offering, positioning, pricing, promotion and distribution
Responsibilities:
Generate consumer and customer insights for translation into strategies, plans and activities for assigned segments and projects.
Business planning and goal alignment:
- Ensures that brand plans are executed on time and flawlessly ontime in full by defining WHO, WHAT, WHEN
- Responsible for information on evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc.
- Ensuring Marketing procurment as per financial process
Delight Consumers:
- Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
- Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper researches, insights, and learnings.
Build Great Brands:
- Ensures that all brand activities are aligned with the Brand Essence and Vision.
- Ensures that our communication team is integrated and that all our partners are aligned
- Leads No sugar segment acceleration strategy development & execution
- Grow category per caps through Leading Tasty lunch occassion foot expansion
Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands.
- Idea generation/ concept development and testing.
- Competition analysis & Spends efficacy analysis
Leads Category Promotional Grid development & Execution across CSDs & Partners with Commercilization team on Flavor & pack Innovations on Colas
- Partners with Commercilization team on Flavor & pack Innovations on Colas
- Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials.
- Responsible to ensure with Supply chain, Packing material, and Raw Material/Capacity are in place for the 1st time industrial production of new NPD.
Win with Customers:
- Constantly challenges the sales organization to ensure its results and effectiveness.
- SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence.
- A minimum of 6 years of experience
- Strong Marketing experience coupled with solid commercial acumen – with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
- Insight – demonstrable use of consumer, customer, and business insights to shape strategic business and brand plans.
- Creativity – bring ideas that generate talkability and impact beyond the paid media invested.
- Analytical skills – create robust analysis and meaningful insights to drive actions and highlight
opportunities
- Creativity – bring ideas that generate talkability and impact beyond the paid media invested
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