Petro App is seeking a dynamic and experienced Group Brand Manager to join our growing team. As the Group Brand Manager, you will play a crucial role in developing and executing our brand strategy across multiple markets and product lines. Your primary responsibility will be to enhance our brand equity and drive brand awareness through innovative marketing campaigns and initiatives. You will collaborate with cross-functional teams to ensure cohesive messaging and positioning that aligns with our overall business goals. You will also conduct market research and analyze consumer insights to inform brand strategy and improve customer engagement. The ideal candidate will have a strong background in brand management, excellent leadership skills, and a proven track record of successful brand campaigns.
Key Responsibilities
Develop and execute comprehensive brand strategies that align with business goals.
Conduct market research to understand consumer behavior, competitor landscape, and emerging trends.
Collaborate with marketing teams to create innovative and engaging campaigns.
Ensure brand consistency across all channels and touchpoints.
Track and analyze key performance indicators to assess the effectiveness of brand strategies.
Manage the brand's online reputation and respond to customer feedback.
Requirements
Bachelor's degree in marketing, Business Administration, or a related field.
Minimum of 5 to 7 years of experience in brand management.
Strong understanding of consumer insights, market trends, and competitive landscape.
Proven track record of developing and executing successful brand strategies.
Exceptional leadership and team management skills.
Excellent communication and interpersonal skills.
Strong analytical skills and proficiency with market research tools.
Experience with digital marketing and social media strategies is preferred.
Fluent in English; proficiency in other languages is a plus.
Candidates with experience in the following industries are preferred (B2B - Fintech - Technology - Edutech - E-commerce)
Candidates with the following certifications will be given preference:
Certified Brand Manager - Demonstrates expertise in brand management principles.
Digital Marketing Certification - Validates knowledge in digital marketing strategies that enhance brand visibility.
Market Research Certification - Shows proficiency in conducting market analysis and consumer insights.