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The Practice- A Brief Sketch: Aligned to the strategic priorities of our clients, we are committed to activating human potential to drive enterprise transformation across industries. At Capability Network, we help clients navigate disruption, accelerate growth and create value while staying agile in an ever-changing business environment. As a part of our high-impact Talent & Organization / human potential team, you will help drive the following:
YOUR ROLE Although no two days at Accenture are the same, as a Change Communications Specialist in our T&O practice, a typical day might include:
Discovering stakeholders’ challenges & expectations and define and execute a Communications strategy and plan to support business transformational change programs, in line with the Change approach and strategy.
Conducting stakeholder engagement sessions across various levels in the client organization to gain buy-in and explain transformation benefits
Co-creating solutions and conducting stakeholder meetings for comms need analysis
Creating and implementing robust communications strategies that prepare an organization to put new business processes into practice
Assisting clients in developing their change communications capability and becoming more agile businesses
Planning and executing end-to-end Communication Campaigns involving strategic design, content writing, creative media development and communications measurement
Strategizing and supporting Change Branding and Communications interventions for different stakeholder segments using multiple communication channels and platforms
Leveraging social and digital technologies in change management and communications - Developing and executing social and digital communication strategies, managing employee communities, curating content and narratives to engage diverse stakeholder groups
Guiding and working closely with a team of Graphic Designers to develop engaging communications for different media platforms
Applying and implementing Communications Analytics in day-to-day project work – measurement of campaigns using digital tools, apps etc.
Coaching and mentoring junior team members to develop next gen comms thought leadership assets etc.
Innovating and contributing to thought leadership in new areas like Social Listening, Cyber Security, Intelligent Automation etc.
Leading or contributing to practice-building efforts such as recruiting, training and capability development
Supporting a team of Solution Architects from various markets to help identify the right solution for comms for clients, within larger transformation opportunities
Working across a dynamic, international team where English is the common language
Collaborating with the best and brightest minds in the industry
Includes some travel for client projects etc.
Job Qualifications:
MBA (Optional/Good to have)
Master’s Degree or Post Graduate Diploma in Advertising/Public Relations/Mass Communications from reputed institutes in India.
5 to 7 years of relevant communications experience in Internal Communications/Marketing Communications/Digital Communications/Corporate Communications/Public Relations/change management-related communications programs for leading global organizations.
Experience of working in Global consulting firms inclient facing comms and strategy roles
Ability to effectively manage senior stakeholders/clients in a multi-cultural and global environment
Experience of working in planning and executing complex communication interventions in a multicultural global environment: Change Comms Strategy & Initiatives, Engagement, Culture, Leadership Communication, Corporate Rebranding etc.
Should understand planning, executing and measuring social and digital media campaigns for internal (Yammer, JIVE, Salesforce etc.) and external (Facebook, Twitter, You Tube, Instagram) platforms
Should have worked closely with a team of Graphic Designers to create media/creatives for print, web, social and digital platforms
Ability to understand the business of any given enterprise and articulate the business value of recommendations/plans/strategies