Job Opportunities in Costa Rica
October 17, 2024
Accenture
Heredia
OTHER
Strategy & Consulting - Global Network - SONG - Martech Manager/Consultant
Join Our Global Consulting Network and Expand Your Horizons!
Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
Why Choose Us?
Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Let’s build a better future together!
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.
Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song.
The key responsibilities will include the following:
Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
Why Choose Us?
Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Let’s build a better future together!
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.
Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song.
The key responsibilities will include the following:
- Conduct Mar Tech/ Ad Tech capability assessment and provide recommendations on optimizing the Mar Tech/ Ad Tech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing Mar Tech/ Ad Tech stack.
- Plan and design Martech and Ad Tech solution/ Architecture/vision/ roadmap, solution architecture for our clients.
- Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools.
- Conduct vendor assessment. Research, evaluate and recommend new Mar Tech /Ad Tech systems and suppliers. Keep a holistic understanding of existing and upcoming Mar Tech/Ad Tech platforms and how they connect into the broader marketing technology landscape.
- Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
- Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors.
- Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
- Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc.
- Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.
Your experience counts!
What’s in it for you?
- MBA from a tier 1 institute with a degree in marketing, economics
- Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.)
- Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers.
- Understanding of GEN AI application to Marketing/ Mar Tech use cases.
- Experience in Implementation of Mar Tech platforms and experience of Ad Tech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations.
- Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc.
- Preferrable: Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Apps Flyer also beneficial. Working knowledge of ad serving tools, programmatic channels
- Strong understanding of data structures and hands on experience on multiple Mar-tech/ Ad Tech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub.
- Preferrable: Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc.
- knowledge of website/app and marketing analytics tools & their implementations /integration with remaining Mar Tech/Ad Tech stack (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.
What’s in it for you?
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
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