SUMMARY/OBJECTIVE:
Air Marketing Coordinators develop and oversee marketing campaigns to promote Pafford Air One (PAO) services. The role of a marketing leader will encompass creative, analytical, digital, communication, commercial and administrative responsibilities. Marketing Coordinators aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services, or ideas. The PAO Marketing Coordinators will work with the PAO team to promote and educate the PAO mission, vision, values, promise, patient care, and services to our community healthcare providers, municipalities, and social media audience.
ESSENTIAL ROLE/RESPONSIBILITIES AND SKILLS:
Excellent interpersonal skills, excellent customer service approach, and positive attitude
Must be able to demonstrate proven track record of meeting or exceeding marketing goals and objectives • Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed
Ability to adapt to handle complex situations and partner to have crucial conversations in a time effective manner
Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices – must be able to self- manage to achieve goals
Collaborates with management to develop, prepare, and implement marketing plans per assigned market
Ensures compliance with federal, state, and local safety laws, regulations, codes, and rules
Reports behaviors and activities that could harm employees or equipment
Conducts employee training on applicable air safety, air processes and LZ classes
Ability to conduct training and instruction
Proficient with Microsoft Office
Overseeing and developing marketing campaigns
Conducting research and analysis data to identify and define strategies
Devising and presenting ideas and strategies
Collaborative promotional activities and PR
Compiling and distributing financial and statistical information
Writing and proofreading creative copy and social media marketing
Maintaining websites/social media and looking at data analytics
Organizing events and product exhibitions
Updating marketing tools and tracking marketing information/work performed
Coordinating marketing events and/or meetings
Monitoring and managing personal performance
Managing campaigns on social media
Collaborating with experienced marketing leaders within PAO
Results driven
Sense of urgency in all communication
Follow marketing budget and follow all financial/expense process/procedures
Engages in superior customer service by making information readily available
Persists in sales even in the face of failure
Demonstrates services as deemed necessary by clients and management
Schedules appointments and meetings as necessary
Answers questions from healthcare partners
Makes marketing knowledge readily available to team/other marketers using google drive
Finds ways to market /provide services in the face of a down market
Research client base to find new types of customers and markets to them accordingly
Creates a plan for gaining customers and then retaining them based on service guarantees
Analyzes and creates a plan for engaging the target market
Analyzes the competition to create a plan for engagement
Makes promotional marketing appeal to the target market
Trains employees on marketing while on shift
High focus on meeting quota/metrics/goals each month
Sets up booths at trade shows and demonstrates the quality of PEMS
Demonstrates superior time management skills and meets deadlines
Maintains positive interpersonal relationships with colleagues, EMS representatives, healthcare providers/facilities and the public
Other duties assigned
SKILLS:
Good teamwork and collaboration
Ability to listen and follow directives
Strong communication skills and the ability to network to build relationships
Adaptability/Flexibility
Strong attention to detail
Good organization and planning
Creativity and excellent written communication
Commercial awareness
Self-awareness
Problem solving skills; results oriented
Ability to use numerical/analytical data and reporting to drive plans and strategy
Ability to navigate computer software
Metrics and goal driven
Exhibits a high degree of collaboration at all levels, and high-level of professionalism at all times
Demonstrates high critical thinking and reasoning
Strong attention to detail while working in a fast-paced environment
Ability to prioritize and multitask
Ability to work a flexible schedule for marketing and PR events
Dependable and self-motivated while working in a dynamic/change environment
Excellent communication and presentation skills, both written and verbal
Follows all company policies/procedures and follows the chain of command
Proficient with Google Suite and Microsoft Suite, including Word, Excel, Power Point, Outlook, and the ability to use e PRO (HRMS) software
Travel Required
Ability to use all office equipment
Ability to communicate effectively and with high-scope customer service over the telephone, text, and in person • Represents the PAO brand with high level professionalism, respect, brand quality, and pride
Community oriented and rooted in community.
Uses data to design marketing plans and strategies.
Increases PAO call requests year over year.
Works PAO conferences
Not limited to these responsibilities, other duties assigned
Required Education/Experience:
Bachelor's degree or equivalent
Minimum of 3 years of Air or Healthcare marketing experience comparable
Must have and be able to meet marketing goals/quotas/metrics
**PLEASE NOTE:
Pafford reserves the right, at the discretion of the appropriate appointing authority, to waive any of the minimum qualifications for those applicants whose general or specific qualifications would otherwise qualify the applicant for the position or lead the appointing authority to believe that the applicant is capable of performing the assigned duties and fulfilling the assigned responsibilities.
We regret to inform you that this job opportunity is no longer available