We are looking for an experienced marketer to lead the development and execution of traditional marketing campaigns that will enhance brand awareness, drive foot traffic, and support sales objectives. The ideal candidate will have a strong background in offline marketing channels such as print media, events, sponsorships, outdoor advertising, and direct marketing. You will collaborate closely with the sales and marketing team to deliver creative, cost-effective campaigns that align with our overall marketing strategy. Responsibilities Strategic Planning & Campaign Development
Develop and implement comprehensive marketing strategies that align with business objectives.
Research target markets and analyze customer behaviors to identify the best marketing channels.
Plan, execute, and optimize marketing campaigns, including print advertising, events, billboards, flyers, and direct mail.
Event Marketing & Sponsorships
Plan and organize company-sponsored events, trade shows, and product launches to increase brand visibility.
Identify and manage sponsorship opportunities that align with brand goals, negotiating contracts and overseeing execution.
Collaborate with event vendors, media partners, and external agencies to ensure seamless event delivery.
Print & Outdoor Advertising
Design and coordinate print advertising campaigns including brochures, posters, flyers, and magazine ads.
Manage outdoor advertising efforts including billboards, youtube, transit ads, and signage, influencers, ensuring the medium reflects brand messaging and is strategically placed.
Work with graphic designers and external vendors to develop high-quality, visually appealing print materials.
Direct Marketing
Create and manage direct mail campaigns to reach key customer segments with personalized offers.
Oversee the production of marketing collateral and distribution, ensuring that materials reach the right audience.
Monitor the performance of direct marketing efforts, adjusting strategies based on response rates and ROI.
Market Research & Competitive Analysis
Monitor competitor activities and marketing strategies to ensure our campaigns are competitive and innovative.
Regularly review and analyze data to assess campaign performance and recommend optimizations.
Budget Management
Develop and manage budgets for marketing campaigns, ensuring cost- effectiveness and adherence to financial goals.
Track expenses, negotiate contracts, and ensure that all marketing initiatives are delivered within budget.
Stakeholder & Vendor Management
Liaise with external vendors such as printing companies, media outlets, and event organizers to ensure timely and quality execution of marketing materials.
Coordinate with internal teams such as sales, procurement, amongst others to align marketing efforts with overall business objectives.
Maintain strong relationships with key stakeholders to maximize the impact of marketing campaigns.
Requirements
6+ years of Marketing experience with atleast 3+ years working in a senior leadership role as a traditional and digital marketer.
Experience working in an FMCG or supply chain industry from a well known company (e.g. Jumia, Lush hair, etc.).
Experience working in a pharmaceutical space is a plus.
Experience with traditional marketing platforms (e.g. TV, Radio, Billboard ads, etc.) AND digital marketing platforms (e.g., Google Ads, SEO, social media, PPC advertising).
Bachelor’s/Masters degree in Marketing, Business, Brand & Communications, or a related field.
Job Type: Full-time Pay: ₦8,000,000.00 - ₦12,000,000.00 per year Application Question(s):
What is your Linked In Profile link?
DO you have experience with traditional marketing platforms (e.g. TV, Radio, Billboard ads, etc.)?
Should you be contacted if considered, what is your most active email address?
Do you have 6+ years of Marketing experience with atleast 3+ years working in a senior leadership role as a traditional and digital marketer?
Do you have experience working in an FMCG or supply chain industry from a well known company?