Job Opportunities in Nigeria


September 12, 2024

In-Charge Solutions Limited

Owerri

FULL TIME


Head of Sales and Marketing

We are seeking a Head of Sales and Marketing to lead our sales and marketing efforts, driving growth, customer acquisition, and brand visibility for our microfinance bank. The role requires a dynamic leader with proven experience in sales strategy, marketing campaigns, and relationship management to expand our market presence and customer base.
Job Responsibilities:
  • Sales Strategy Development: Develop and implement a comprehensive sales strategy that aligns with the bank's goals for customer acquisition, revenue growth, and market share expansion.
  • Marketing Campaigns: Design and execute integrated marketing campaigns (digital, print, and offline) to promote the bank’s products and services, enhance brand recognition, and attract new clients.
  • Team Leadership: Lead, train, and motivate the sales and marketing team, setting clear goals, providing performance feedback, and fostering a culture of collaboration and high performance.
  • Market Analysis: Conduct market research and competitor analysis to identify opportunities, assess customer needs, and adapt marketing strategies to stay ahead of market trends.
  • Customer Relationship Management: Build and nurture strong relationships with existing and potential clients, ensuring a high level of customer satisfaction and retention through targeted marketing efforts and personalized service.
  • Product Promotion: Develop strategies to promote the bank’s range of products, including loans, savings accounts, and other financial services, tailored to the needs of our target market.
  • Sales Performance Monitoring: Track and analyze sales performance data, setting benchmarks and KPIs, and taking corrective action as needed to ensure the team meets or exceeds sales targets.
  • Digital Marketing: Oversee the development of digital marketing initiatives, including SEO/SEM, social media marketing, and content marketing, to drive online engagement and lead generation.
  • Partnership Development: Identify and establish strategic partnerships with key stakeholders, such as business associations, community organizations, and other financial institutions, to enhance brand visibility and increase outreach.
  • Reporting and Analysis: Provide regular reports to senior management on sales forecasts, marketing campaign performance, customer feedback, and overall market trends, with recommendations for improvement.
  • Budget Management: Develop and manage the sales and marketing budget, ensuring cost-effective use of resources while maximizing ROI on campaigns and activities.
  • Innovation and Growth: Continuously explore new marketing channels and sales techniques to expand the bank's reach, enhance brand loyalty, and drive sustainable growth.
  • Compliance and Regulatory Awareness: Ensure that all sales and marketing activities comply with regulatory standards and internal policies, particularly concerning customer data privacy and financial promotions.
Qualifications:
  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience in sales and marketing leadership roles, ideally within the financial services or microfinance sector.
  • Strong understanding of customer segmentation, market analysis, and sales funnel management.
  • Excellent leadership and communication skills, with the ability to inspire and lead a high-performing team.
  • Demonstrated success in developing and executing marketing strategies that drive growth and brand awareness.
  • Ability to analyze sales metrics and adjust strategies accordingly to ensure target achievement.
  • Proficiency in digital marketing platforms and CRM tools.
Job Type: Full-time
Pay: ₦250,000.00 per month

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