Clyde Windows & Construction, a leading home improvement company, is looking for a creative and results-driven Digital Marketing Specialist to join our dynamic team. This role is essential in enhancing our online presence, driving engagement, and generating high-quality leads through a variety of digital channels. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on SEO, social media management, and Google Ads. Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
Manage social media accounts, creating engaging content, responding to followers, and analyzing performance metrics to improve engagement.
Conduct keyword research and optimize website content for SEO to improve search engine rankings.
Create compelling copy for websites, blogs, and email campaigns, aligning with brand messaging and marketing objectives.
Design and manage Google Ads PPC campaigns, ensuring they align with business goals and drive conversions.
Monitor market trends and competitor activities to identify opportunities for growth.
Collaborate with cross-functional teams to ensure cohesive messaging across all digital platforms.
Analyze campaign performance data and generate reports to inform future strategies and improve results.
Experience and Qualifications:
Minimum of 3 years of experience in digital marketing or a related field.
Strong knowledge of SEO best practices and tools to optimize content and improve rankings.
Proven experience with Google Ads and managing PPC campaigns.
Proficiency in social media management platforms and creating content that drives engagement.
Excellent copywriting skills, with the ability to create engaging and persuasive content in English.
Experience with Word Press or similar content management systems is preferred.
Strong analytical skills, with the ability to interpret data and make informed decisions based on performance metrics.
A background in IT or technology-related fields is advantageous but not mandatory.
Why Join Us?
Be part of a forward-thinking company that values innovation and creativity.
Competitive salary based on experience, typically in the range of £28,000 to £35,000 per year.
Opportunity for professional growth and development within a company committed to your success.
IF YOU DO NOT HAVE THE EXPERIENCE REQUIRED AND NOTED ABOVE PLEASE DO NOT APPLY FOR THIS POST How to Apply:
If you’re an experienced digital marketer ready to make an impact, please send your CV and a cover letter outlining your experience to info@clydewindows.com
Job Type: Full-time Pay: £24,459.28-£35,100.04 per year Benefits: