September 12, 2024

The Fold

London

Digital Assistant

The Fold is an award-winning womenswear brand with a mission to empower women to realise their ambitions. The brand creates beautiful, high quality collections for women to feel their confident best. The Fold has a wide reaching international audience and has dressed some of the world’s most influential female leaders and innovators.

Join The Fold Team

We are an ambitious, supportive, passionate team who love what we do. We are Founder-led, and we lead by example –never compromising on our quality.

We are committed to encouraging equality, diversity and inclusion across our business and within our teams. Creating equal opportunities for employees and applicants.

Digital Assistant

About the role:

Provide consistent, reliable support to the team delivering against trading targets to ensure the smooth running of all things digital through the efficient delivery of the day-to-day tasks and project work.

Your responsibilities:

Site Content Management

Deliver all launches and activities alongside the Ecommerce Executive according to the marketing calendar and critical path, feeding back on risks, opportunities, and improvements to process to make the delivery as efficient as possible
Product processing end-to-end for all launches ensuring each product is optimised for the best commercial outcome, including best photography, clear product description, accurate size and fit information, uspell and outfit making carousels, deep links, badging etc. and feeding back on any proposed amends / improvements
Set up of all categories and edits as advised by the marketing calendar, ensuring they have all the key facets for ideal trading, including SEO copy, best front image, optimal amount of product, filtering etc., as well as ensuring the VM is optimised from a commercial stance whilst maintaining brand guidelines and product marketing direction
Build any landing pages in line with the marketing calendar, working closely with the creative team to understand the requirements and feeding back on any potential issues, working to find solutions together
Daily update of VM on key categories based on trade feedback and the product decision maker report, layering on common sense and brand guidelines

Digital Marketing

Keep the marketing calendar up to date with activation details at all times for a look back reference point
Ensure the website is optimised according the marketing activities due to go out
Schedule all email campaigns according to the detail in the marketing calendar, running a test and collating feedback for any changes
Schedule all SMS campaigns according to the marketing calendar
Regular liaison with the external digital marketing agencies, ensuring tasks are actioned in the agreed time frame

Social Media

Respond to all social media interactions (positive and negative) within 24 hours (within the working week) in the established brand tone of voice
Seek out and interact with identified ambassadors under the direction of the Junior Social Media Manager
Support on the up-keep of social channels, as required, by the Junior Social Media Manager

Digital Operations

Run the daily, weekly and monthly checks as laid out in the site health check documents, sharing opportunities and risks and escalating any critical issues accordingly
Run trading report suite on Monday mornings and for Lessons Learnt or ad-hoc meetings as required
Work closely with the creative and marketing teams to ensure all assets are briefed and completed ahead of launch dates across all channels and shared with the relevant agencies
Assist with keyword research and competitor analysis to optimise website and marketing content for the best outcome
Support Ecommerce team on the testing of all deployments via a testing plan by device
Day-to-day contact for all digital admin, escalating as necessary to the relevant team members
Support on any necessary admin tasks to keep the site running smoothly
Provide general administrative support to the marketing team, such as scheduling meetings, managing calendars or organising files

Benefits of working with The Fold:

25 days holidays in addition to the usual bank holidays
Inspiring Q&A talks with leading professionals
A uniform allowance
A friends and family discount policy with 50% off full retail price
Bike to work scheme, save on the cost of bikes and equipment
Pension scheme
Regular team socials
You can expect to enjoy complimentary coffee, fresh fruit and treats. Out of work we’ve enjoyed Secret Cinema, Crazy Gold, Escape Rooms, Ice skating as well as enjoying homemade cocktails and casual beers

Our Culture:

We are an ambitious, supportive, passionate team who love what we do. We are Founder-led, and we lead by example – never compromising on our quality. We strive to uphold a values based working culture with five key principle across the business:

Be Humbitious: Be ambitious for yourself and The Fold in a humble way - don’t be a diva.

Wrap it up with a bow on it: Be a completer finisher, be able to trust others to take on a job completely and fully, and earn that same trust yourself.

Be Empowered: Take on responsibility, share your views confidently but kindly, feel ownership, take pride in results,

Fold Gold Standard: Quality and professionalism, don’t just ‘let it go’, pride ourselves on attention to detail and excellence in everything we do, deliver results.

Embrace, pace, progress and adventure: Know that to fully embrace our ambition and our challenges, this will mean stepping out of your comfort zone - get comfortable being uncomfortable.

To apply for this role, please send your CV to careers@thefoldlondon.com. Due to the number of applications we receive, we can only reply to those that are successful to the next stage.