Job Opportunities in United Arab Emirates


September 20, 2024

House Of Slaw Restaurant

Dubai

OTHER & FULL TIME


Social Media Manager

Job Title:
Social Media Manager
Location:
United Arab Emirates (UAE)
Company Overview:
We are a fast-growing, innovative homegrown company in the UAE that prioritizes quality, sustainability, and community-driven values. Our brand reflects the UAE’s dynamic entrepreneurial spirit, and we are looking for a talented Social Media Manager to join our team. The ideal candidate will be passionate about building an engaged community and elevating our brand across social media platforms.
Job Purpose:
The Social Media Manager will be responsible for developing and executing the company’s social media strategy across multiple platforms to enhance brand awareness, engagement, and customer loyalty. This role will work closely with the marketing team to ensure alignment with the overall brand strategy while driving content creation, influencer collaborations, and audience growth.
Main Responsibilities:
  • Strategy Development & Execution:
  • Develop, implement, and manage a comprehensive social media strategy that aligns with the company's goals and objectives.
  • Increase brand awareness, audience engagement, and online traffic through innovative social media campaigns.
  • Identify new opportunities, trends, and platforms for the brand to engage with target audiences effectively.
  • Content Creation & Management:
  • Plan, create, and curate engaging and original content (including photos, videos, stories, and graphics) that reflects the brand’s identity and values.
  • Oversee and manage the content calendar, ensuring timely and consistent posting across all platforms (Instagram, Facebook, Linked In, Tik Tok, You Tube, etc.).
  • Collaborate with internal teams (designers, copywriters, etc.) to produce high-quality content.
  • Community Management:
  • Actively engage with the social media community, responding to comments, messages, and inquiries in a timely and professional manner.
  • Foster strong relationships with followers, influencers, and online communities to enhance brand loyalty.
  • Monitor social media channels for trends, mentions, and opportunities for brand interaction.
  • Performance Tracking & Analytics:
  • Use social media analytics tools to track and report on key performance indicators (KPIs), including engagement rates, follower growth, reach, and conversions.
  • Analyze the performance of campaigns, identifying areas for improvement and optimization.
  • Provide monthly reports on social media performance and insights to senior management.
  • Influencer Marketing & Partnerships:
  • Identify and collaborate with influencers, brand advocates, and partners who align with the brand’s vision and values.
  • Manage influencer relationships, campaigns, and content collaborations to drive brand visibility.
  • Paid Social Media Campaigns:
  • Plan, execute, and optimize paid social media campaigns to drive traffic, conversions, and lead generation.
  • Manage budgets for paid social media initiatives, ensuring efficient use of resources and maximizing ROI.
  • Trend Analysis & Innovation:
  • Stay up to date with the latest social media trends, tools, and best practices, integrating new approaches into the strategy.
  • Identify and test emerging platforms or formats to keep the brand ahead of the curve.
Requirements:
  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience (3+ years) managing social media accounts for a brand or agency, preferably in the UAE or MENA region.
  • Demonstrated success in creating and executing social media campaigns that drive engagement and growth.
  • Strong understanding of key social media platforms, including Instagram, Facebook, Tik Tok, Linked In, You Tube, and their respective best practices.
  • Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
  • Experience working with influencers, including managing partnerships and tracking performance.
  • Solid understanding of paid social media strategies, including budget management and ROI tracking.
  • Strong written and verbal communication skills, with the ability to create compelling content and engage with online communities.
  • A creative thinker with a keen eye for design, aesthetics, and brand storytelling.
  • Analytical mindset with the ability to interpret social media metrics and make data-driven decisions.
  • Fluent in English; Arabic is a strong advantage.
Personal Attributes:
  • Passion for social media and staying ahead of the latest trends.
  • Highly organized, with strong time management skills and the ability to handle multiple projects simultaneously.
  • Collaborative, with excellent interpersonal skills and the ability to work closely with cross-functional teams.
  • Creative, proactive, and willing to experiment with new ideas to continuously improve performance.
  • Culturally aware, with a deep understanding of the UAE market and its diverse consumer base.
Salary:
Competitive salary + performance-based incentives.
Job Types: Full-time, Permanent

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