This position reports to the Advertising Sales Specialist - Team Lead
Your responsibilities will include:
Maximise value from existing Group relationships (brands and sellers)
Directly attracting new brands, agencies and non-retail advertisers to invest in new and existing advertising inventory
Initiating, designing and ensuring implementation of group advertising campaigns
Target suppliers and sellers (working with internal teams) to offer additional value through group advertising options
Customise group advertising campaigns for high value clients
Continuously contribute to the enhancement of the group rate card and pitch deck for standard campaigns
Obtain assets required for designers to implement campaigns
Ensure all booked advertising campaigns are added to the marketing calendar (briefed into retail marketing managers) and executed effectively and on time
Oversee billing and payment
Oversee campaign tracking reports and communicate outcomes to clients, building a campaign execution portfolio
Consistently meet and surpass advertising sales targets
Leverage company innovations and insights to find, attract, and engage intended audiences to ensure that advertising campaigns meet the success criteria set by the client
Utilise a range of flexible pricing and buying models, including self-service, managed service and programmatic ad buying to put solutions in place that will help businesses build brand awareness, increase product sales and more
Act as a strategic partner to advertising clients and sell a broad range of advertising solutions that will ensure that their business goals are met
Attributes Required:
Excellent written and verbal communication skills, strong attention to detail and follow-through
Excellent presentation skills
Excellent campaign proposal design and management skills
Ability to work independently to achieve sales targets
Skilled in managing high-value accounts and managing relationships at an senior level
Entrepreneurial mindset
Strong understanding of the digital advertising environment including sales, product, tools and campaign management
Ability to identify key advertising sales opportunities and translate these into implementable solutions and action plans
Ability to manage and influence teams across various business units
Qualification & Experience:
Bachelor's Degree or Advanced Diploma
- If the degree/diploma qualification requirement isn’t met, at least 6 years of account management experience/exposure (through projects or responsibilities) will be required
3 years experience in advertising sales (account management-individual contributor)
Experience in Digital Marketing, Advertising and or external Sales; a good understanding of the digital advertising landscape
E-Commerce experience is advantageous
Demonstrated ability to consistently achieve sales targets
Strong track record of internal and external relationship management
Between 3 - 5 Years