Role Description: The Regional Sales Manager is tasked with managing distributor accounts (Out To Distributor - OTD) and retailer sales (Out To Retailer - OTR), with a primary focus on driving revenue growth, increasing sales volume, and managing receivables within the assigned region for both CP (Crop Protection) and Seeds platforms. Key Responsibilities:
Revenue Growth and Sales Volume:
Develop and implement strategic sales plans to achieve revenue targets and increase market share.
Monitor sales performance and adjust strategies as necessary to ensure continuous growth.
Account Management:
Maintain and strengthen relationships with distributors and retailers to ensure effective sales channels.
Negotiate contracts and agreements to maximize profitability and ensure compliance with company policies.
Receivables Management:
Oversee the collection of receivables to maintain healthy cash flow.
Implement credit control measures to minimize risk and ensure timely payments.
Demand Generation:
Collaborate with the Demand Generation Manager to design and execute campaigns that drive product demand.
Ensure that demand generation activities are effectively implemented to stimulate sales.
Cross-functional Coordination:
Work closely with the Category Manager, Sales team, and Field Science teams to align on strategies and objectives.
Ensure the CP/Seed portfolio's value proposition is clearly communicated and demonstrated to customers.
Market Analysis and Reporting:
Conduct market analysis to identify trends, opportunities, and competitive threats.
Prepare and present regular reports on sales performance, market conditions, and strategic initiatives.
Customer Engagement:
Engage with key customers to understand their needs and provide tailored solutions.
Organize and participate in customer events, field days, and product demonstrations to enhance customer relationships.
Qualifications
Minimum Qualification:
Minimum Bachelor's Degree preferably in Agriculture, business or related major.
Minimum 6-8 years' Sales/Marketing experience in Ag Industry preferably in Crop Protection business or even outside Ag Industry
Hands-on experience in directly managing Channel partners/Distributors/Retailers with necessary proof points.
Hands-on Experience in launching & growing shares of Seed &/or Crop Protection products with necessary proof points.
Hands-on experience in leading execution of product field demonstration and demand generation plans