The ideal candidate will have up-to-date knowledge of industry trends and competitor analysis and be responsible for developing and executing marketing plans to support the business' sales objectives and brand strategies.
Duties and Responsibilities
Develop and execute trade marketing plans to support sales objectives and brand strategies.
Plan and implement in-store promotions, displays, and other merchandising activities.
Conduct regular market visits to assess product performance, gather feedback, and identify areas for improvement.
Coordinate with the marketing team to align trade marketing activities with overall brand campaigns and objectives.
Prepare and present reports on trade marketing activities, performance metrics, and ROI analysis.
Collaborate with sales teams to create tailored trade programs and promotional materials for key accounts.
Monitor and analyze sales data and market trends to identify opportunities for growth and optimization of trade marketing efforts.
Manage relationships with retailers and distributors to ensure optimal product placement and visibility.
Maintain up-to-date knowledge of industry trends, competitor activities, and market conditions.