Develop and champion the implementation of the Personal Banking strategy in line with the overall Private Banking strategy through customer acquisition and retention, Balance Sheet growth and profit targets.
Key Roles and Responsibilities
Lead the strategic agenda through balance sheet growth,
customer acquisition and retention, and profit and loss
targets to support the overall achievement of the business
strategy.
Ensure achievement of profitability targets through revenue
maximization and prudent cost management.
Implement Bank wide go-to-market strategy for new
initiatives, working with relevant departments and
stakeholders to drive execution.
Drive achievement of growth and acquisition of new
customers through development and maintenance of quality
products, propositions, and solutions relevant to businesses.
Build and maintain strategic and productive relationships
with stakeholders to drive the development and delivery of
business solutions and revenue growth.
Ensure effective customer loyalty programs for networking
and deepening Personal Banking market penetration.
Facilitate proactive relationship and excellent customer
engagement by operating as a committed and main point of
contact for client in the branch and offering banking solutions
that satisfy the customer’s requirements in line with each of
the personal banking segment’s value proposition.
Recommend and explain banking services and products to
clients based on their needs.
Account for all relevant segment or product metrics as
applicable within the Bank’s policy i.e., risk limit,
delinquency, compliance requirements etc.
Coordinate the development and deployment of value
propositions, product offerings, target segment strategy and
business plan for the Personal Banking business.
Liaise effectively with the sales team to ensure seamless
transfer of clients after sale has been concluded to
Relationship Management.
Develop and monitor specific sales and marketing campaigns
with relevant stakeholders to leverage market opportunities
that generate new sales and increase market share.
Pro-actively identify cross-sell opportunities within own
portfolio of customers to maximise life cycle opportunities.
Monitor sales impact on profitability and marketing
expenditures.Ensure portfolio health on relevant products by tracking
portfolio performance through lead indicators and taking
necessary actions to maintain product integrity.
Refer clients to in-house financial experts and/or relevant
bank departments, when necessary.
Provide oversight and ownership of end-to-end process to
ensure execution of on boarding of new customers and
fulfilment of products through engagement with relevant
stakeholders for the delivery of a seamless customer value
proposition.
Skills and Competencies
Strategic Management skills
Strong Personality, Leadership & People Management
Excellent communication and Relationship Management
skills
Competent in Sales & Business Development as it applies to
Wealth Management
Understanding of different personal and segment value
proposition that qualifies for HNIs
Knowledge of the local market environment and financial
issues that may impact portfolio in Private Banking.
Enthusiastic, passionate with a commitment to delivering
exceptional standards of customer service always.
Proactive decision-maker and ready idea provider.
Adept at identifying business requirements and developing
practical solutions towards the attainment of goals and
objectives.
Knowledge of the competitive environment in the Banking
industry as it concerns Private Banking and recommending to
management business trends required to position the Bank
for success.
Experience and Qualifications
A minimum 7 years’ continuous banking experience in sales
and credit to the private banking market segment.
Minimum of a first degree. A postgraduate qualification or
relevant professional certification would be an added
advantage.
Good knowledge of Basic Accounting and Financial Analysis,
Financial Advisory services, Banking Operations, Leasing,
Trade Services, Laws, and regulations relating to Private
Banking in part and General banking as a whole.
Hands on experience in Credit Analysis & Administration,
Sales, Relationship Management, Customer Service, Product
development functions of a commercial bank at managerial
level.
Good understanding of economic trends and implications on
the banking/finance sector.
Experience in completing credit applications successfully
Key Performance
Number of strategy initiatives successfully implemented