Strategic Capabilities
- Spearhead the planning, development, and execution of the organization’s marketing strategy
and go-to-market vision.
- Oversee the implementation of all marketing strategies over the full marketing lifecycle,
inclusive of the campaign and program design, execution, monitoring, optimization, and analysis.
- Deep demand generation focus to strategically grow a customer base and maximizing online
revenue generation opportunities across multiple channels.
- Increase sales revenue through traditional and digital marketing activities including creative.
design, content creation and management, marketing automation, customer and campaign.
analytics, e-commerce, and web, search, email, social and mobile marketing.
- Manage the “voice of the customer”.
- Ability to monitor and interpret competitive research to inform products and services.
adjustments, as well as opportunity identification.
- Ensure marketing KPIs align with and support both organizational and operational objectives.
- Prioritize and manage marketing budgets to ensure maximum ROI.
- Lead and mentor a high-performing, highly collaborative marketing team across multiple.
functions: brand, digital, social media and creative, channel and field marketing, advertising.
and PR.