Sr Media Buyer - Social Media Paid Ads (eCommerce/Funnel Focus)
Overview: Webloo (https://www.webloo.co) is a dynamic and innovative agency dedicated to delivering exceptional solutions to our clients. We pride ourselves on fostering a collaborative and vibrant work environment where creativity and digital excellence thrive. As we continue to grow, we are seeking a motivated and experienced Copywriter to join our team. Job Description: Leading our digital marketing initiatives as Webloo’s Social Media Paid Advertising Specialist with an e Commerce/Funnel emphasis, you will plan, carry out, and enhance paid advertising campaigns on social media sites to enhance e-commerce sales and optimize the customer journey throughout all phases of the marketing Funnel. Key Responsibilities:
Develop and execute paid social media advertising strategies with a clear focus on e Commerce objectives, including traffic generation, lead acquisition, and sales conversion.
Manage advertising budgets effectively to achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and revenue targets.
Conduct thorough audience research and segmentation to target relevant demographics, interests, and behaviors that align with our e-commerce offerings.
Optimize campaign performance through continuous testing and refinement of ad creatives, targeting criteria, and bidding strategies based on data-driven insights.
Collaborate closely with internal teams (creative, content, product) to align ad strategies with overall marketing goals and ensure cohesive brand messaging.
Monitor and analyze campaign performance using analytics tools (e.g., Facebook Ads Manager, Google Analytics) to provide regular reporting and actionable insights to stakeholders.
Stay updated with industry trends, platform updates, and best practices in social media advertising to enhance campaign effectiveness and drive innovation.
Qualifications:
Proven experience in managing paid social media advertising campaigns, particularly with a focus on e Commerce and funnel optimization.
Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.
Proficiency in social media advertising platforms such as Facebook Ads Manager, Instagram Ads, Linked In Ads, etc.
Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders.
Detail-oriented with strong organizational and time management skills, capable of managing multiple projects simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Benefits:
Competitive salary
Health insurance
Professional development opportunities
A positive and inclusive work environment
Job Type: Full-time Pay: 8,000.00DH - 10,000.00DH per month