Job Opportunities in Morocco


September 12, 2024

Webloo

Rabat

FULL TIME


Sr Media Buyer - Social Media Paid Ads (eCommerce/Funnel Focus)

Overview:
Webloo (https://www.webloo.co) is a dynamic and innovative agency dedicated to delivering exceptional solutions to our clients. We pride ourselves on fostering a collaborative and vibrant work environment where creativity and digital excellence thrive. As we continue to grow, we are seeking a motivated and experienced Copywriter to join our team.
Job Description:
Leading our digital marketing initiatives as Webloo’s Social Media Paid Advertising Specialist with an e Commerce/Funnel emphasis, you will plan, carry out, and enhance paid advertising campaigns on social media sites to enhance e-commerce sales and optimize the customer journey throughout all phases of the marketing Funnel.
Key Responsibilities:
  • Develop and execute paid social media advertising strategies with a clear focus on e Commerce objectives, including traffic generation, lead acquisition, and sales conversion.
  • Manage advertising budgets effectively to achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and revenue targets.
  • Conduct thorough audience research and segmentation to target relevant demographics, interests, and behaviors that align with our e-commerce offerings.
  • Optimize campaign performance through continuous testing and refinement of ad creatives, targeting criteria, and bidding strategies based on data-driven insights.
  • Collaborate closely with internal teams (creative, content, product) to align ad strategies with overall marketing goals and ensure cohesive brand messaging.
  • Monitor and analyze campaign performance using analytics tools (e.g., Facebook Ads Manager, Google Analytics) to provide regular reporting and actionable insights to stakeholders.
  • Stay updated with industry trends, platform updates, and best practices in social media advertising to enhance campaign effectiveness and drive innovation.
Qualifications:
  • Proven experience in managing paid social media advertising campaigns, particularly with a focus on e Commerce and funnel optimization.
  • Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.
  • Proficiency in social media advertising platforms such as Facebook Ads Manager, Instagram Ads, Linked In Ads, etc.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders.
  • Detail-oriented with strong organizational and time management skills, capable of managing multiple projects simultaneously.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Benefits:
  • Competitive salary
  • Health insurance
  • Professional development opportunities
  • A positive and inclusive work environment
Job Type: Full-time
Pay: 8,000.00DH - 10,000.00DH per month

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