Job Opportunities in Morocco
September 12, 2024
Webloo
Rabat
FULL TIME
Sr Media Buyer - Lead Generation and Retention
About Us:
Webloo (https://www.webloo.co/) is a dynamic and innovative agency dedicated to delivering exceptional digital solutions to our clients. We foster a collaborative and vibrant work environment where creativity and digital excellence thrive. As we continue to expand our services, we are seeking a motivated and experienced Copywriter to join our team.
Job Description:As the Media Buyer with a Lead Generation background, you will play a crucial role in planning, executing, and optimizing digital advertising campaigns aimed at acquiring high-quality leads for our clients. You will collaborate closely with our marketing, analytics, and sales teams to ensure campaign effectiveness and ROI maximization through targeted media strategies tailored to lead generation objectives.
Key Responsibilities:
Ability to commute/relocate:
Rabat: Reliably commute or planning to relocate before starting work (Required)
Experience:
Lead Generation: 2 years (Required)
Language:
English (Required)
Job Type: Full-time
Pay: 8,000.00DH - 10,000.00DH per month
Webloo (https://www.webloo.co/) is a dynamic and innovative agency dedicated to delivering exceptional digital solutions to our clients. We foster a collaborative and vibrant work environment where creativity and digital excellence thrive. As we continue to expand our services, we are seeking a motivated and experienced Copywriter to join our team.
Job Description:As the Media Buyer with a Lead Generation background, you will play a crucial role in planning, executing, and optimizing digital advertising campaigns aimed at acquiring high-quality leads for our clients. You will collaborate closely with our marketing, analytics, and sales teams to ensure campaign effectiveness and ROI maximization through targeted media strategies tailored to lead generation objectives.
Key Responsibilities:
- Develop and implement media buying strategies focused on generating high-quality leads through digital advertising channels (e.g., PPC, display advertising, social media advertising, native advertising).
- Manage end-to-end campaign execution, including budget management, bidding strategy, targeting, and creative development.
- Conduct thorough research and analysis of target audiences, market trends, and competitor activities to inform campaign strategies.
- Optimize campaigns based on performance metrics such as CPL, conversion rates, and ROI to meet or exceed lead generation goals.
- Collaborate with creative teams to develop compelling ad creatives and landing pages optimized for lead conversion.
- Monitor and analyze campaign performance, providing regular reports, insights, and recommendations for continuous improvement.
- Stay abreast of industry trends, best practices, and new technologies in digital advertising and lead generation.
- Develop and execute retention marketing campaigns through email and text messaging.
- Personalize email and text messages to target specific customer segments.
- Track and analyze the performance of email and text marketing campaigns.
- Identify opportunities to improve the effectiveness of retention marketing efforts.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Proven experience as a Media Buyer with a focus on lead generation, preferably in a lead generation agency or digital marketing environment.
- SEO experience is a plus
- Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, Linked In Ads, etc., and their respective targeting capabilities.
- Experience with performance tracking and analytics tools to measure campaign effectiveness and optimize strategies.
- Ability to interpret data and draw actionable insights to improve campaign performance and achieve KPIs.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Detail-oriented with strong organizational and project management skills.
- Competitive salary commensurate with experience.
- Health insurance benefits package.
- Professional development opportunities and training.
- Positive and inclusive work environment where your contributions are valued.
Ability to commute/relocate:
Rabat: Reliably commute or planning to relocate before starting work (Required)
Experience:
Lead Generation: 2 years (Required)
Language:
English (Required)
Job Type: Full-time
Pay: 8,000.00DH - 10,000.00DH per month
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