JOB DESCRIPTION - Job Title: Sales Executive – Traditional Trade/General Trade Industry: FMCG Base Location: West Delhi (Urban) Areas to be covered: West Delhi Reporting Manager: Area Sales Manager Business Size: INR 8.5 CR Annually Key Job Responsibilities - Sales Focus -
Ensure achievement of monthly, quarterly and annual agreed sales targets within laid down business terms for all brands.
Sales target setting and monitoring for Distributors, SAs/ISRs at a beat level.
Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations.
Sales projection for distribution business.
Area & Business Planning -
Identify potential towns & appoint distributors in line with business strategy.
Plan & allocate SA/ISR basis market potential.
Formulate & execute the secondary sales plan - Area wise, distributor wise, Brand wise, SKU wise.
Distribution Management -
Ensuring quality of market coverage through effective use of SA/ISR and distribution network.
Develop and ensure implementation of Distribution plan across distributor territories.