We are seeking a highly skilled and results-driven PPC Expert to join our dynamic team. The ideal candidate will have a deep understanding of PPC strategies and a proven track record of managing successful ad campaigns across various platforms. As a PPC Expert, you will be responsible for creating, optimizing, and managing PPC campaigns to drive traffic, increase conversions, and maximize ROI. Key Responsibilities: Campaign Management:
Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, Linked In Ads, and others.
Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.
Create and manage ad copy, landing pages, and bid strategies to achieve campaign objectives.
Performance Analysis:
Monitor and analyze campaign performance using tools like Google Analytics, Google Ads reports, and other analytics platforms.
Prepare regular performance reports and provide actionable insights to improve campaign effectiveness.
Adjust strategies and budgets based on performance data and industry trends.
Budget Management:
Develop and manage PPC budgets, ensuring optimal allocation and effective spend.
Forecast and track budget spend to maximize ROI and achieve client goals.
Collaboration:
Work closely with the marketing team, designers, and content creators to ensure alignment between PPC campaigns and overall marketing strategies.
Communicate campaign progress, results, and recommendations to clients and stakeholders.
Continuous Improvement:
Stay up-to-date with industry trends, platform updates, and emerging technologies.
Continuously test and refine PPC strategies to enhance campaign performance and achieve client objectives.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
years of experience managing PPC campaigns, with a proven track record of success.
Proficiency in PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, etc.).
Strong analytical skills and the ability to interpret data to drive decision-making.
Excellent communication skills, both written and verbal.
Ability to work independently and manage multiple projects simultaneously.
Job Type: Full-time Pay: ₹8,086.00 - ₹27,000.00 per month Schedule: