Strategy Development: Create and implement comprehensive social media strategies that align with our business goals and brand voice.
Content Creation: Develop engaging content for various platforms (Facebook, Twitter, Instagram, Linked In, Tik Tok, etc.), including text, graphics, and video.
Community Management: Monitor and respond to user interactions, manage online communities, and engage with followers to build strong relationships.
Campaign Management: Plan, execute, and optimize social media campaigns, including paid promotions and influencer partnerships.
Analytics & Reporting: Track, analyze, and report on social media performance metrics, using data to inform strategy and make improvements.
Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into our strategy.
Collaboration: Work closely with other departments (e.g., marketing, PR, customer service) to ensure cohesive messaging and brand consistency.
Crisis Management: Handle any social media crises or negative feedback with professionalism and a strategic approach.