Job Opportunities in India
September 19, 2024
Digiape India
FULL TIME
Performance Marketer
Key Responsibilities:
Pay: ₹9,660.11 - ₹15,000.07 per month
Experience:
- Campaign Strategy & Execution:
- Develop, manage, and optimize performance marketing campaigns across various platforms (Google Ads, Facebook Ads, Instagram, Linked In, etc.).
- Drive growth through paid channels including search, display, social media, programmatic, and affiliate marketing.
- Work with creative teams to produce and test different ad creatives, including copy, graphics, and videos.
- Performance Optimization:
- Continuously monitor, analyze, and optimize campaigns to achieve KPIs such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and CTR (Click-Through Rate).
- Use A/B testing methodologies to drive data-driven decisions.
- Utilize conversion tracking tools, heatmaps, and analytics to ensure all marketing activities are effectively tracked and optimized.
- Analytics & Reporting:
- Provide weekly and monthly reports on campaign performance with actionable insights.
- Analyze performance metrics to optimize strategies and improve marketing effectiveness.
- Track the budget spend and provide regular updates to ensure campaigns remain cost-effective.
- Collaboration:
- Work closely with cross-functional teams (content, design, product) to align campaign objectives with business goals.
- Collaborate with SEO, email marketing, and sales teams to ensure a cohesive strategy.
- Market Research:
- Stay updated with industry trends, competitor activities, and emerging digital marketing opportunities.
- Conduct customer and market analysis to understand target audience behavior and preferences.
Pay: ₹9,660.11 - ₹15,000.07 per month
Experience:
- total work: 1 year (Preferred)
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