We are seeking a motivated and creative Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, social media, email marketing, content creation, and lead generation. Key Responsibilities:
Develop and implement digital marketing strategies to increase brand awareness and drive traffic.
Manage and optimize social media channels, including content creation, scheduling, and engagement.
Conduct keyword research and optimize website content for SEO to improve search engine rankings.
Assist in the creation and execution of email marketing campaigns, including segmentation and analytics.
Analyze and report on campaign performance using tools like Google Analytics and social media insights.
Collaborate with the design team to create engaging marketing materials and visuals.
Stay up-to-date with industry trends and emerging technologies to ensure competitive positioning.
Support the marketing team in various projects and initiatives as needed.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing or a similar role (1-3 years preferred).
Familiarity with SEO, PPC, social media marketing, and email marketing tools.
Proficient in Google Analytics and other analytics tools.
Strong written and verbal communication skills.
Creative mindset with attention to detail.
Ability to work independently and as part of a team.