Job Opportunities in Hong Kong

Overview
We are seeking a highly motivated Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing campaigns across various platforms to drive engagement and conversion for multiple projects.
Responsibilities
Digital Marketing Campaigns
Campaign Strategy: Design and implement comprehensive digital marketing strategies tailored to specific project goals.
Market Research: Conduct audience analysis and competitor research to identify trends and opportunities.
Performance Analysis: Monitor and analyze campaign performance using analytics tools, providing regular reports and insights for optimization.
Collaboration: Work closely with cross-functional teams, including in-house designers and developers, to ensure cohesive messaging and branding across all campaigns.
Ad Creation
Ad Development: Create compelling and visually appealing ads for platforms such as Facebook, Instagram, and Google Ads, ensuring alignment with overall campaign objectives.
Targeting Strategies: Utilize audience segmentation and targeting techniques to maximize ad reach and effectiveness.
A/B Testing: Conduct A/B tests on ad creatives and messaging to determine the most effective strategies and continuously improve performance.
Budget Management: Oversee budget allocation for digital ad campaigns, ensuring cost-effective spending and optimal ROI.
Collaboration with In-House Teams
Design Collaboration: Work alongside in-house designers to create visually engaging marketing materials, ensuring brand consistency.
Development Coordination: Partner with developers, primarily using Word Press, to implement landing pages and optimize website performance for campaigns.
Feedback Loop: Provide constructive feedback to designers and developers to enhance the user experience and campaign effectiveness.
Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Best to have a minimum of 2-3 years of experience in digital marketing, with a focus on campaign management and ad creation.
Technical Skills: Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and social media management platforms.
Word Press Knowledge: Familiarity with Word Press and basic understanding of HTML/CSS is a plus.
Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Creative Mindset: Proven ability to develop creative ad concepts that resonate with target audiences.
Preferred Skills
Familiarity with SEO and content marketing strategies.
Experience with email marketing platforms.
Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Why Join Us?
Opportunity to work on diverse projects in a collaborative environment.
Competitive salary and benefits package.
Ongoing professional development and growth opportunities.
工作類型: 全職
薪酬： $20,000.00至$26,000.00（每月）
時間：

• 日班

福利：

• 在家工作
• 晉升機會
• 彈性上班時間

補充薪酬：

• 年終獎金