Job Purpose: To manage the planning, implementation, and control of marketing strategies and programs for a designated brand portfolio, ensuring the achievement of maximum sales targets.
Key Responsibilities:
Oversee current and future projects, including New Product Developments (NPDs), campaigns, and activations.
Develop and present performance reports for assigned brands.
Collaborate closely with the sales team to meet mutual targets.
Manage digital media activations and coordinate with digital marketing teams.
Coordinate events and activities with relevant teams.
Develop and execute marketing plans to expand and grow brands strategically.
Provide briefs to agencies and evaluate proposals for point of sale.
Plan and implement merchandising and promotional activities.
Brief the sales team on product updates and launches.
Conduct trade audits and ensure adherence to merchandising and promotional plans.
Evaluate product improvements and packaging changes.
Prepare briefs for new product development and monitor project progress.
Set and review volume and value budgets by SKU.
Monitor and analyze sales data and market trends.
Develop and maintain an archiving system for communication activities and documents.
Job Requirements
Bachelor’s degree in marketing or a related field.
6-8 years of brand management/marketing experience in FMCG/Personal Care sector.
Excellent command of English.
Specialized certificate in marketing preferred.
Proficiency in Microsoft Office programs.
To Apply:
Interested candidates should send their CVs to hr.consultation@atr-eg.com. Please specify the position you are applying for in the subject line.
Join EVA Group and be a part of a team dedicated to excellence and innovation in brand management!
Skills
marketing
Job poster
Aya Zakaria
We regret to inform you that this job opportunity is no longer available