Job Opportunities in Costa Rica
June 13, 2024
Accenture
Heredia
OTHER
Strategy & Consulting - SONG - Global Network - Digital Marketing Transformation Specialist
Join Our Global Consulting Network and Expand Your Horizons!
Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
Why Choose Us?
Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Let’s build a better future together!
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing Transformation, Commerce & Sales and Service These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
As a Digital Marketing Consultant within Accenture’s Strategy & Consulting Global Network Song Practice, you will be at the forefront of driving digital transformation for our clients across various industries. This role involves designing and implementing comprehensive digital marketing strategies, with a strong focus on campaign strategy, programmatic advertising, SEO, and leveraging emerging technologies like generative AI to enhance digital marketing outcomes.
The key responsibilities will include
Key Skills: Campaign Strategy, Programmatic Advertising, SEO Optimization, Social Media Management, Paid Media Campaigns, Generative AI in Marketing, Audience Targeting & Segmentation, Data Analysis & Reporting, Project Management, Ad Tech Stack, Budget Management, Analytics Platforms (Google Analytics, Adobe Analytics), Keyword Research & SEM, Campaign Optimization
In addition, in order to excel at the role, you will also need to have
#LILILATAM
Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
Why Choose Us?
Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Let’s build a better future together!
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing Transformation, Commerce & Sales and Service These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
As a Digital Marketing Consultant within Accenture’s Strategy & Consulting Global Network Song Practice, you will be at the forefront of driving digital transformation for our clients across various industries. This role involves designing and implementing comprehensive digital marketing strategies, with a strong focus on campaign strategy, programmatic advertising, SEO, and leveraging emerging technologies like generative AI to enhance digital marketing outcomes.
The key responsibilities will include
- Develop and execute comprehensive digital marketing strategies, including campaign strategy, paid media strategy, programmatic advertising, SEO/SEM and influencer marketing
- Create and optimize campaign across various digital channels, ensuring alignment with client goals and brand guidelines
- Design, implement, and manage programmatic advertising campaigns, leveraging platforms like The Trade Desk and Google DV360
- Conduct website audits, optimize SEO, and collaborate with developers to enhance site performance
- Manage and optimize paid social media campaigns, using tools like Brandwatch, Talkwalker, Hootsuite, Hotjar etc.
- Leverage generative AI to enhance content creation and digital marketing strategies
- Analyze campaign performance and provide strategic recommendations to improve ROI and drive business outcomes
- Utilize strong project management skills to plan, execute, and deliver multiple initiatives in collaboration with clients and internal teams
Key Skills: Campaign Strategy, Programmatic Advertising, SEO Optimization, Social Media Management, Paid Media Campaigns, Generative AI in Marketing, Audience Targeting & Segmentation, Data Analysis & Reporting, Project Management, Ad Tech Stack, Budget Management, Analytics Platforms (Google Analytics, Adobe Analytics), Keyword Research & SEM, Campaign Optimization
In addition, in order to excel at the role, you will also need to have
- Experience of working with the leadership to support business development and thought leadership in the research/insights space
- Must be comfortable working across Paid (Google, Meta etc.) as well as social channels
- Analytics and reporting, using tools like Adobe Analytics, Power BI
- Strong project management skills to oversee multiple programs/campaigns initiatives simultaneously
- Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering
- Certification in relevant Digital Marketing areas such as paid media, programmatic advertising, SEO, or influencer marketing
- Proven success in navigating global matrixed environments and / or experience in client facing roles
- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations
#LILILATAM
Your experience counts!
- MBA from a tier 1 institute with preferably bachelor’s degree in Marketing, Journalism, Communications, or a related field
- Overall experience of 5+ years with at least 4 years in digital marketing particularly within the industry (E-Commerce, CPG, Telecom etc.) in a leading MNC or a major consulting firm or advertising agency
- Managing end-to-end campaign management from strategy definition to technical delivery
- Proven track record in optimizing digital campaigns for measurable business impact
- Hands-on experience and understanding of tools / platforms (Adobe Experience Manager, Hotjar, Hootsuite, Brandwatch, Talkwalker, Buffer etc.)
- Exposure to analytical and data visualization tools
What’s in it for you?
-
An opportunity to work on transformative projects with key G2000 clients
-
Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
-
Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
-
Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
-
Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
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