September 12, 2024

Equifax

San José

OTHER

Marketing Automation - Intermediate

As a Marketing Automation Specialist , you will be responsible for the day to day use of the marketing automation platform (MAP) - fully understanding its capabilities and the use of mobile marketing as a channel. Working closely with the Product Management, Content & Social Strategy teams, this role will execute all email and mobile programmatic initiatives through the MAP and Mobile App. This role will be responsible for measuring and reporting on the success of each initiative with a test & improve approach.

What You’ll Do

Develop and execute targeted email and mobile direct-response campaigns, end to end, from ideation to reporting.
Establish business processes for contact management, list development, cleansing, and maintenance including strict adherence to Canada Anti-Spam Legislation (CASL).
Create buyer persona/customer contact mapping strategies.
Assist in the development and conceptualization of nurture, drip, scoring programs to support and align with the Product Manager program strategy.
Collaborate with the Content team to ensure relevant content is created to support each stage of the programs.
Proactively research, recommend and adopt best practices related to email marketing, mobile alerts, personalization, A/B & multivariate testing to continually optimize the programs.
Align with the Product Manager to define success measurements & criteria. Conduct regular performance analysis and reporting through the development of dashboards, reports, and scorecards to be used when calculating overall program success and individual email/mobile campaign & channel performance.

What Experience You need

2+ years of marketing automation experience using both email and mobile channels to drive awareness, engagement, demand, revenue in a direct to consumer environment.
2+ years experience specifically using at least one of the following marketing automation platforms: Pardot, Marketo, SFMC, Eloqua to execute, deploy, measure email campaigns, nurture & drip programs in a direct to consumer environment.
2+ years experience in building, managing, optimizing KPI & metric reporting with a focus on automation whenever / wherever possible using report & dashboard functionality native to Salesforce (i.e. Einstein, Tableau), Adobe or Google analytics.
English Proficiency (B2+ level BELT)

What could set you apart:

Expert level understanding and practical experience within Salesforce.com suite of services as both a user and administrator.
Expert level working knowledge of contact database management, list creation, data segmentation, understanding and adherence to CASL legislation.
Experience with setting up and deploying mobile marketing campaigns including push notifications, in-app messaging, SMS/MMS, real-time alerts, Opt-in/out mobile preference management.
Fluent in both English and French Language
Certified in SFMC or Pardot at Consultant level
Proficient in Stensul