MAIN RESPONSIBILITIES Build and Develop strong Corporate Brand reputation both online and offline by creating and promoting a favorable public image of the Group brand on all channels and platforms. Build a strategic communication plan to develop compelling corporate stories to uplift corporate image. Define and Enhance the Corporate Brand presence on all channels and platforms.
In accordance with the strategy of the Group’s image, select the best platforms for Corporate’s presence and ensure consistent positive image of Corporate Brand on all channels.
Create and manage Social Asset Optimization to ensure Corporate’s media performance.
Keep up to date on social media trends and best practices educating internal and external stakeholders.
Monitor, manage & control Corporate and Group Brands’ conversation across social platforms i.e.: social communities, KOLs platforms, partners’ platforms ect.
Provide Innovative & Meaningful Content
Create, develop, and manage content for Corporate’s consistent image.
Manage editorial house and work with Group/ Zone team to develop appropriate content for monthly story.
Ensure the corporate image on all social media channels and strengthen our key messages across social platforms.
Develop KV & video for e-campaigns.
Community Project
In charge of growing 3 key communities projects relating to beauty vocational training, science award program and women empowerment with digital training
Build the community for our CSR programs to drive engagement and to reach the program’s beneficiaries targets.
Setting and implementing social media and communication campaigns to align with Corporate Reputation Strategy
Be on top of market as the best practice of impactful community projects.
Technical & Professional competencies required.
Mastery of communication techniques and tools
Strong written and oral communication
Strong Digital & Media
Fluent English language skill
REQUIREMENTS
Excellent project management with more than 5-year experience on project management
Excellent written and verbal communication skills in English and in Vietnamese
Strong research and analytical skills
Creative and innovative thinker and planner
A willingness to listen.
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges.
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Confident in producing work across multiple platforms.
Able to align corporate and multiple brand strategies and ideas.
Have a good understanding of search engine behavior, social media, forums, blogs, ratings, and reviews, etc.
Assists team members when needed to accomplish team goals.
Able to multitask, prioritize, and manage time efficiently.
Initiative-taking and self-directed
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