November 6, 2024

Porter Family Exteriors

Media

FULL TIME

Marketing Manager

Marketing Manager
Job Brief:
Founded in 1976 near Philadelphia, Porter Family Exteriors is a family-owned professional enterprise with remarkable growth. Our expertise lies in exterior construction, with a specialization in James Hardie Siding and GAF Roofing products. You'll have the opportunity to join our motivated team that embodies a growth mindset and takes ownership and pride in their work.
Job Overview:We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be a marketing generalist, able to manage and execute the full marketing funnel. This role will involve sourcing and collaborating with some external vendors specializing in both digital and traditional marketing strategies to enhance lead generation and drive business growth. The Marketing Manager will have the opportunity to support our reach into new markets, solidifying our position as the leading choice in the home exterior renovation industry.
Key Responsibilities:

Develop and implement innovative marketing strategies to drive brand awareness and engagement that align with Porter Family Exteriors' business goals.
Lead the execution of marketing campaigns across various social media platforms, ensuring consistency in messaging and branding.
Source, budget, and manage relationships with external vendors for digital marketing, traditional advertising, video content, and other marketing needs.
Analyze market trends and customer insights to identify new opportunities for lead generation and market expansion.
Collaborate with sales and other teams to align innovative and creative marketing strategies with business objectives.
Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to maximize ROI.
Oversee content creation and production of marketing materials that effectively drive engagement and generate leads.
Provide ongoing support and strategic input for expansion into new geographic areas.
Collaborate with an external vendor to manage the company’s website, ensuring it is user-friendly, current, and optimized for SEO to boost visibility and lead generation.

Required Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Minimum of 5 years of experience in marketing, with a proven track record of successful campaign management.
Experience in sourcing, budgeting, and managing external marketing vendors.
Strong understanding of digital marketing channels, including social media platforms, website, and email marketing.
Experience in executing traditional marketing methods, such as local events, print advertising, and direct mail.
Excellent communication and interpersonal skills, able to be a team player working collaboratively and independently.
Strong analytical skills with the ability to interpret data and make informed decisions.
Creative thinker with the ability to develop innovative marketing strategies.
Ability to manage multiple projects simultaneously while maintaining high attention to detail.
Proficiency in marketing software and tools, such as CRM systems and analytics platforms.

Join Our Team:If you are a proactive marketing professional with a passion for driving growth and innovation in a collaborative environment, we would love to hear from you. Apply today and contribute to the continued success of Porter Family Exteriors as we expand our reach and impact in the home exterior renovation industry.
The right candidate will align with our core values:
Our Core Values:
Accountability - Transparently taking ownership of our work, decisions, and actions.
Commitment- Dedicated to supporting each other to create a positive working environment and customer experience.
Initiative- Tackling challenges now, not later.
Mindset-Growth - If we are not moving forward we are moving backwards, there is no room for complacency here.
Benefits:
We offer an attractive compensation and benefits package which includes retirement
plan, performance bonuses, health insurance, and paid time off.
401k with 3% match
Health Insurance
Salary Potential: Up to $70,000
Job Type: Full-time
Pay: Up to $70,000.00 per year
Benefits: