Job Opportunities in United States

General Function

The Communications and Social Media Specialist supports college messaging and digital presence. This role focuses primarily on creating impactful written and visual content, supporting social media initiatives, and maintaining brand consistency across all communications channels. The position also provides account management support for designated college units.

Duties and Responsibilities

1. Content Creation and Communications Support

• Write, edit, and review various content for internal and external audiences, including articles, announcements, email communications, and social media posts. Ensure all materials align with the college's style guide and AP standards.
• Collaborate with the Social Media Manager to develop and execute strategies highlighting student achievements, faculty activities, and college events.
Assist in generating engaging narratives that reflect the college's values and resonate with target audiences, including current and prospective students, alums, and the community.
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2. Social Media and Digital Engagement

• Act as a content creator for the college's social media platforms, producing multimedia content (e.g., graphics, photos, videos) for Instagram, Facebook, Linked In, and other channels.
• Support monitoring social media activity, responding to inquiries, and engaging with online communities to foster a positive college presence.
Assist with social media metrics and digital engagement data analysis, providing insights to inform content strategies and enhance audience engagement.
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3. Brand and Message Consistency

• Align content with the college's brand voice, style guide, and digital media standards to ensure consistent messaging across all communications.
Participate in cross-functional content development with the Communications, Marketing, and Public Relations teams to ensure that messaging strategies reflect college-wide objectives.
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4. Account Management and Client Support

• Serve as an account manager for specific college units, collaborating with departments to understand their communications needs and develop targeted content strategies.
Act as a liaison between internal clients and the communications team, facilitating smooth project coordination and timely content delivery.
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5. Event and Crisis Communications Assistance

• Assist with communication tasks during critical events, supporting the crisis communications plan with timely updates and clear messaging.
Provide on-site support for college events, capturing real-time content and coordinating with the Social Media Manager to share event highlights across platforms.
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6. Continuous Learning and Improvement

• Stay informed of emerging trends in social media, communications, and digital marketing to continuously enhance the effectiveness of social media initiatives.

Minimum Requirements and Preferred Qualifications

• Bachelor’s degree in communications, marketing, journalism, or a related field.
• At least 1-2 years of experience in communications writing, social media content creation, or digital marketing.

Additional Information

Knowledge, Skills, Abilities, and Worker Characteristics:

• Exceptional writing skills with proficiency in AP style and the ability to create compelling, clear content for a range of audiences.
• Strong knowledge of social media platforms, digital engagement strategies, and analytics tools.
• Proficiency in multimedia production tools, including Adobe Creative Suite, and basic photography and video editing skills.
• Excellent organizational skills with the ability to prioritize tasks and meet multiple deadlines.
Strong interpersonal and collaborative skills to effectively work within a team and with various college units.

Working Conditions:

• Office-based with local travel to various college campuses as needed for content capture
• Travel reimbursements available