November 19, 2024

Highland Contractors of Western NY

Rochester

FULL TIME

Marketing Assistant

Job Summary
We are seeking a highly motivated Marketing Assistant to support daily marketing initiatives and strategies. The ideal candidate will work closely with the owner to execute marketing campaigns and manage various marketing channels, ensuring alignment with business goals.
Key Responsibilities

Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and social media.
Conduct market research to identify trends, customer preferences, and competitive analysis.
Manage and optimize Google Ads campaigns to maximize ROI.
Implement SEO strategies to improve online visibility and website performance..
Oversee social media marketing efforts, including content creation, scheduling, and engagement.
Coordinate print advertising, direct mailers, and other print marketing initiatives.
Collaborate with the team to brainstorm and develop new marketing ideas.
Ensure consistent branding and messaging across all platforms.
Analyze marketing data and generate performance reports.
Other duties as assigned to support business needs.

Requirements

Associate’s degree in Marketing, Communications, or a related field; OR four years of relevant experience.
Strong analytical skills with experience in performance marketing and data analysis.
Familiarity with SEO best practices to enhance online visibility.
Proficiency in Google Ads, including campaign setup, management, and reporting.
Proficiency in Google Workspace (Docs, Sheets, Slides, etc.).
Strong communication skills with the ability to work effectively with others.
Exceptional multitasking and organizational skills.
High attention to detail and accuracy.
A proactive attitude with a willingness to learn and adapt in a fast-paced environment.
Flexibility to adapt to evolving job responsibilities.

Join our team as a Marketing Assistant and contribute your talents to exciting projects while gaining valuable experience in the field of marketing!
Job Type: Full-time
Pay: $50,000.00 - $55,000.00 per year
Benefits: