Job Opportunities in United States
September 17, 2024
University of Colorado
Aurora
FULL TIME
Digital Media & Marketing Program Director
University Staff
Description
University of Colorado Anschutz Medical Campus
Department: Office of the Vice Chancellor for Health Affairs, Colorado Area Health Education Center (AHEC)
Job Title: Digital Media & Marketing Program Director
Position #: 00691522 – Requisition #:34911
Nature of Work:
The Digital Media and Marketing Program Director is responsible for raising awareness among key external audiences about the services and programs offered by COAHEC. This position will create high-quality content that targets current and prospective healthcare professionals, learners, and community members in rural and other underserved areas of Colorado to participate in COHEC services and programs. This Program Director will further market the programs and events produced by COAHEC to these same parties.
In collaboration with the COAHEC Director, this position will be responsible for creating and managing a robust media content calendar for COAHEC, developing and executing a strategic marketing and digital content plan for COAHEC, and ensuring a ubiquitous marketing presence electronically and beyond. Media content will include but not be limited to websites, photography, videos, live events, social media, and podcasts.
This position requires expertise in producing digital and video content, which includes developing and implementing strategies, solutions, and tactics that advance COAHEC’s reputational and participation goals. In this role, the person will lead pre-production tasks including concept development, storyboarding, and script writing, as well as location scouting, planning, and scheduling shoots and talent, managing photo and video shoots, conducting interviews, determining design composition, and designing audio and visual flow to tell an engaging story.
This position must be able to work independently and collaboratively with other members of the COAHEC team. The individual in this role needs to be able to think about various audiences, accessibility, inclusivity, and representation to ensure that content is appropriate and relevant. The position must be available to attend occasional evening and weekend events to capture video content as needed.
Other responsibilities for this role include video editing, digital asset management, and assessing video analytics for effectiveness and engagement. The Digital Media & Marketing Program Director ensures that all content is professional, compelling, accurate, audience-appropriate, and conforms to university branding and style guidelines. This position requires excellent attention to detail, critical thinking, creativity, and communication skills, as well as comfort in working with executives. It requires being able to create modalities to market COAHEC for medically underserved populations and those experiencing social determinants of health that negatively impact them as well as learners and instructors at all levels of health education.
Supervision Received: Director, Colorado AHEC
Supervision Exercised: N/A
Duties (100%):
Hybrid – this role is eligible for a hybrid schedule of 2-3 days per week on campus and as needed for in-person meetings.
The Colorado Area Health Education Center (COAHEC) Program Office works to build state-wide network capacity and strengthen academic-community linkages in three core mission areas: health careers and workforce diversity, the equitable distribution of a diverse healthcare workforce throughout Colorado, and practice transformation.
Why work for the University?
We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including:
The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty, and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication, and understanding. We encourage applications from women, ethnically minoritized individuals, persons with disabilities, persons within the LGBTQ+ community, and all veterans. In addition, the Anschutz Campus has also been recognized as an Age-Friendly University. The University of Colorado is committed to diversity and equality in education and employment.
Minimum Qualifications:
Applicants must meet requirements at the time of hire.
Conditions of Employment:
For full consideration, please submit the following document(s):
1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position.
2. Curriculum vitae / Resume
3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address
Questions should be directed to: Carissa Figal, carissa.figal@cuanschutz.edu
Immediately and continues until the position is filled. For best consideration, apply by September 30, 2024.
The starting salary range (or hiring range) for this position has been established as $89,508 to $100,000.
The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.
Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans, and retirement contributions that add to your bottom line.
Total Compensation Calculator:
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.
The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.
University of Colorado Anschutz Medical Campus
Department: Office of the Vice Chancellor for Health Affairs, Colorado Area Health Education Center (AHEC)
Job Title: Digital Media & Marketing Program Director
Position #: 00691522 – Requisition #:34911
Job Summary:
Nature of Work:
The Digital Media and Marketing Program Director is responsible for raising awareness among key external audiences about the services and programs offered by COAHEC. This position will create high-quality content that targets current and prospective healthcare professionals, learners, and community members in rural and other underserved areas of Colorado to participate in COHEC services and programs. This Program Director will further market the programs and events produced by COAHEC to these same parties.
In collaboration with the COAHEC Director, this position will be responsible for creating and managing a robust media content calendar for COAHEC, developing and executing a strategic marketing and digital content plan for COAHEC, and ensuring a ubiquitous marketing presence electronically and beyond. Media content will include but not be limited to websites, photography, videos, live events, social media, and podcasts.
This position requires expertise in producing digital and video content, which includes developing and implementing strategies, solutions, and tactics that advance COAHEC’s reputational and participation goals. In this role, the person will lead pre-production tasks including concept development, storyboarding, and script writing, as well as location scouting, planning, and scheduling shoots and talent, managing photo and video shoots, conducting interviews, determining design composition, and designing audio and visual flow to tell an engaging story.
This position must be able to work independently and collaboratively with other members of the COAHEC team. The individual in this role needs to be able to think about various audiences, accessibility, inclusivity, and representation to ensure that content is appropriate and relevant. The position must be available to attend occasional evening and weekend events to capture video content as needed.
Other responsibilities for this role include video editing, digital asset management, and assessing video analytics for effectiveness and engagement. The Digital Media & Marketing Program Director ensures that all content is professional, compelling, accurate, audience-appropriate, and conforms to university branding and style guidelines. This position requires excellent attention to detail, critical thinking, creativity, and communication skills, as well as comfort in working with executives. It requires being able to create modalities to market COAHEC for medically underserved populations and those experiencing social determinants of health that negatively impact them as well as learners and instructors at all levels of health education.
Supervision Received: Director, Colorado AHEC
Supervision Exercised: N/A
Duties (100%):
- Works with the COAHEC team to bring media content initiatives and creative items from conception to completion.
- Develops creative concepts, processes, and strategies for media, marketing, and specifications, working closely with the COAHEC Executive Director and staff.
- Develops and delivers media content in multiple form factors – videos, podcasts, live events, etc. – that address COAHEC’s marketing needs.
- Ensures all content is of high quality and aligned with the mission and vision of COAHEC and the grant deliverables of its funders and up to COAHEC’s brand standards.
- Scouts locations, schedules shoots, coordinates with talent, and develops shot lists.
- Continually updates website, video collections, and COAHEC staff. Recommend upgrades for equipment and software.
- Build and maintain COAHEC’s digital and video equipment and software.
- Other duties as assigned including supporting COAHEC Staff in programming and event delivery.
Work Location:
Hybrid – this role is eligible for a hybrid schedule of 2-3 days per week on campus and as needed for in-person meetings.
Why Join Us:
The Colorado Area Health Education Center (COAHEC) Program Office works to build state-wide network capacity and strengthen academic-community linkages in three core mission areas: health careers and workforce diversity, the equitable distribution of a diverse healthcare workforce throughout Colorado, and practice transformation.
Why work for the University?
We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including:
- Medical: Multiple plan options
- Dental: Multiple plan options
- Additional Insurance: Disability, Life, Vision
- Retirement 401(a) Plan: Employer contributes 10% of your gross pay
- Paid Time Off: Accruals over the year
- Vacation Days: 22/year (maximum accrual 352 hours)
- Sick Days: 15/year (unlimited maximum accrual)
- Holiday Days: 10/year
- Tuition Benefit: Employees have access to this benefit on all CU campuses
- ECO Pass: Reduced rate RTD Bus and light rail service
Diversity and Equity:
The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty, and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication, and understanding. We encourage applications from women, ethnically minoritized individuals, persons with disabilities, persons within the LGBTQ+ community, and all veterans. In addition, the Anschutz Campus has also been recognized as an Age-Friendly University. The University of Colorado is committed to diversity and equality in education and employment.
Qualifications:
Minimum Qualifications:
- A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
- 5+ years of professional marketing or communications experience, which included media management and production, video production, and website management.
Applicants must meet requirements at the time of hire.
Conditions of Employment:
- Must be willing and able to attend occasional evening and weekend events to capture video content.
- Prior experience within the University of Colorado and/or experience in marketing and communications for an academic medical institution.
- At least 10 years of increasingly responsible experience in the field of marketing and communications.
- At least 7 years of experience in video production focused on productions for recruitment, education, and training.
- Ability to communicate effectively, both in writing and orally.
- Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
- Outstanding customer service skills.
- Demonstrated commitment and leadership ability to advance diversity and inclusion.
How to Apply:
For full consideration, please submit the following document(s):
1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position.
2. Curriculum vitae / Resume
3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address
Questions should be directed to: Carissa Figal, carissa.figal@cuanschutz.edu
Screening of Applications Begins:
Immediately and continues until the position is filled. For best consideration, apply by September 30, 2024.
Anticipated Pay Range:
The starting salary range (or hiring range) for this position has been established as $89,508 to $100,000.
The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.
Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans, and retirement contributions that add to your bottom line.
Total Compensation Calculator:
ADA Statement:
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.
Background Check Statement:
The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
Vaccination Statement:
CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.
Job Category: Communication
Primary Location: Aurora
Department: U0001 - Anschutz Med Campus or Denver - 20581 - ADM-VCHA-AHEC General Operatio
Schedule: Full-time
Posting Date: Sep 17, 2024
Unposting Date: Ongoing
Posting Contact Name: Carissa Figal
Posting Contact Email: carissa.figal@cuanschutz.edu
Position Number: 00691522
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