November 5, 2024

JetBlue Airways Corporation

Carolina

Coordinator Marketing LACAR

Position Summary
The Coordinator, Marketing (LACAR) will support the Commercial International Team by managing marketing goals and initiatives within the Puerto Rican (PR) and Dominican Republic (DR) Markets respectively.

This role is a Jet Blue brand ambassador and supports all internal and external marketing programs to sustain and grow the Jet Blue network while focusing on increasing brand awareness, executing key buzz initiatives, and driving bookings for Jet Blue trough all channels.

This role will work closely with a portfolio of current business partners and will be assigned with projects through all phases of the life-cycle and maintain multiple projects under tight deadlines. The role possesses insight and local market knowledge and provides recommendations for marketing, traditional and digital advertising, agency management, agency briefing, and Corporate Social Responsibility (CSR) campaigns that exhibits the Jet Blue values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities

Supports LACAR marketing strategy, brand campaigns, activations and storytelling, inclusive of crafting briefs, evaluating concepts and creative, and providing feedback
Supporting and driving the day-to-day management of Jet Blue’s LACAR agency relationships
Serving as an internal workgroup liaison, supporting the Manager, Brand Marketing in securing stakeholder
Act as primary internal/external Jet Blue representative (“Jet Blue Commercial Ambassador”) for key local relationships, business partners, sponsorship partners, charitable organizations, and crewmembers for the Region
Manage, and execute marketing and promotional initiatives to support PR and DR blue cities by leading cross-functional commercial teams
Oversee Jet Blue’s contractual assets (including hospitality, signage, promotions, and advertising) and act as the day-to-day contact with sponsorship partners
Overseeing the production and execution of activations, responsible for the successful deployment of all campaign assets
Execute internal communications strategy and crewmember engagement programs tied to sponsorship assets, commercial initiatives, and/or volunteer opportunities
Support commercial initiatives such as cooperative marketing agreements, fulfill partnership commitments, plan and execute local events, and contribute insights to internal projects
Execute new market launches in collaboration with key Commercial and Corporate Communication stakeholders
Monitor, review and report on all marketing activity and results vs investment and key performance metrics
Create and maintain a repository for department-level projects and knowledge management, allowing the Commercial Team to regularly communicate relevant information to senior leadership
Work closely with the Corporate Sales Teams including Travel Agents Support Desk to ensure appropriate level of service and implement new initiatives
Work closely with existing partners on activations and/or general marketing
Be our eyes and ears on the ground on the island; build local community relationships
Other duties as assigned

Minimum Experience and Qualifications

High School Diploma or General Education Development (GED) Diploma, or relevant experience in marketing or advertising
One (1) year of experience in Marketing, Social Media and Content Marketing, Advertising or related field
Must be a native or fluent Spanish speaker
Comfortable working in a fast paced environment with changing priorities and tight deadlines
Ability to work in autonomous environment with changing priorities
Knowledge of computer programs including Excel, Microsoft Project, Word and Power Point
Available for frequent overnight travel (up to 50%)
In possession of valid travel document with the ability to travel in and out of the United States
Ability to manage projects and define necessary resources for successful completion of projects
Excellent verbal, written, and presentation skills
Highly organized and possess the ability to prepare concise and accurate documentation for project requirements and vision
Must pass a ten (10) year background check and pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications

Cross-cultural business partner experience
Familiarity with local cultures
Basic language skills in Spanish
Advertising agency experience

Crewmember Expectations

Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Able to maintain a professional appearance
When working or traveling on Jet Blue flights, and if time permits, all capable Crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the Jet Blue culture, that is, exhibit the Jet Blue values of Safety, Caring, Integrity, Passion and Fun
Promote Jet Blue’s #1 value of safety as a Safety Ambassador, supporting Jet Blue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including Jet Blue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
The use of Chat GPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position