November 6, 2024

donovan

Lititz

FULL TIME

Content Specialist

Who we are.
Donovan is a team of passionate people providing food and beverage companies with more complete 360+ marketing solutions than any other regional marketing agency. We do this by building stronger, deeper relationships, understanding the entire food chain's who, how, and why, and rolling up our sleeves to get it done.
Why you should work with us.
At Donovan, we strive daily to work harder, smarter, and more collaboratively than yesterday to provide the richest, deepest, most comprehensive, and most innovative solutions for our partners, present and future. Everyday. No excuses.
If you want to join a team where everyone works hard, solves problems, builds relationships, acts on intuition, is flexible, and brings positive energy to the problem, join Donovan.
The Role.
A savvy Content Specialist to guide and develop the content creation process for our clients. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.
To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends. This position includes 25% strategy and client communication. 75% hands-on research, implementation, platform publishing, and reporting on campaigns.
The essential functions of this client-facing Specialist position include the following:

Work across departments, with the creative, digital, and account teams to ideate and define content goals and delivery assignments on time.
Researching content and consumer trends to ensure that content is relevant and appealing.
Developing content strategies to effectively reach the desired target audience and marketing goals.
Creating content for a variety of social media platforms as well as websites, blogs, and press releases.
Managing content calendars and ensuring that the content remains consistent across all platforms.
Tracking consumer and content analytics and generating reports and presentations.
Ensure implementation of best practice guidelines and follow company policies and processes.

They will possess the following skills/qualifications:

Bachelor's degree in marketing, communications, advertising, or similar fields.
Preferred at least 2+ years of experience in content creation, marketing, communications, or similar.
Familiarity with content management systems such as Word Press.
Good knowledge of content and layout design tools such as Adobe Cloud products.
Excellent computer skills with MS Office and Google Suite.
Good knowledge of various content platforms such as social media, blogs, and print media.
Excellent written and verbal communication skills.
Knowledge of SEO, Online Search, Display Advertising, Social Media mediums and an understanding of how these channels work together.
Knowledge of targeting tactics and when to use them: Retargeting, Lookalike, Interest & Behavior, etc.
Digital Agency experience, Google Analytics, Experience with Social Media Platform advertising are all a plus.