November 8, 2024

Emerald Labs

Belfast

FULL TIME

Senior Marketing Executive

Role Overview:
The successful candidate will join our dynamic and fast-growing marketing team in Belfast. This position offers an ambitious Senior Marketing Executive the opportunity to accelerate their career in a fast-growth, international environment. The role encompasses various marketing responsibilities, with exposure to different platforms and a strong emphasis on cross-functional collaboration.
Key Responsibilities:
Content Creation:
● Oversee the development and distribution of high-quality content to support marketing campaigns, such as blog posts, case studies, webinars, videos, and social media content.
Campaign Planning and Execution:
● Plan, coordinate, and execute marketing campaigns across multiple channels, including digital, print, and events.
● Set objectives, identify target audiences, craft messaging, and choose effective tactics and channels.
Marketing Analytics:
● Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and improve ROI.
● Track KPIs and conduct market research to inform decisions.
Budget Management:
● Develop and manage the marketing budget for assigned campaigns and initiatives.
● Ensure efficient allocation of resources to achieve strategic goals.
3rd Party Management:
● Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, event management companies, and media buying agencies.
Cross-functional Collaboration:
● Work closely with sales, product management, and customer support teams to align and integrate marketing efforts.
Reporting:
● Regularly report on marketing performance to the Head of New Markets and stakeholders.
● Provide insights and recommendations for continuous improvement.
Job Type: Full-time
Pay: £50,000.00-£53,000.00 per year
Work Location: In person