Job Opportunities in United Kingdom

Overview of role
As the Head of Earned, Shared, Owned (ESO) Media, you will lead a multidisciplinary team to develop and execute integrated communication strategies that meet client objectives and generate profitable fee income for the agency. This role involves leading the strategy and execution of integrated campaigns for a diverse range of clients.
You will work closely with the Senior Leadership Team and Heads of Teams to ensure best use of earned, shared and owned media channels as part of seamlessly integrated campaigns, or as a stand-alone element when appropriate.
General responsibilities
· Develop and implement PR, earned, owned, and shared media strategies that align with clients' objectives and brand values.
· Manage and oversee the delivery of high-quality content, media relations, influencer marketing, social media, and digital marketing activities.
· Build and maintain strong relationships with key media outlets, journalists, bloggers, influencers, and industry experts.
· Monitor and measure the performance and impact of media campaigns using data and analytics to optimize results and report on ROI.
· Lead, mentor, and inspire a team of media specialists, ensuring they have the skills, resources, and support to deliver excellent work.
· Stay updated on the latest trends, best practices, and innovations in media, and advise clients and the agency on how to leverage them.
· Develop comprehensive communication strategies that align with brand objectives, target audience insights, and overall campaign goals.
· Craft compelling narratives that resonate with target audiences and differentiate the brand.
· Identify and prioritize the most effective use of media channels for reaching and engaging target audiences.
· Develop a robust content strategy to create engaging and impactful content across various channels.
· Oversee the planning and execution of PR and social media campaigns.
· Inspire, mentor, and guide the communications team, fostering a culture of collaboration, creativity, and continuous improvement.
· Establish and track key performance indicators (KPIs) to measure the effectiveness of communication campaigns and identify areas for optimization.
· Build strong relationships with clients, providing strategic counsel and ensuring their satisfaction with communication efforts.
Skills and experience
· Over 10 years of experience in communications and marketing, with a proven track record of leading successful integrated campaigns.
· A bachelor's degree in communications, marketing, journalism, or a related field.
· A deep understanding of the digital media landscape and emerging trends, including the application of AI tools.
· Strong media relations, influencer marketing, and social media skills.
· Exceptional leadership, management, and collaboration skills.
· Excellent communication, presentation, and storytelling skills.
· Experience managing cross-functional teams and projects.
· Proven ability to develop and execute effective communication strategies that drive results, particularly in earned media and owned channels.
· Welsh speaker desirable.
· Proficiency in using data and analytics tools to measure and report on media outcomes.
· Creativity, strategic thinking, and a passion for media.
Benefits
· A competitive salary.
· Flexible, hybrid working.
· 10-4 core hours.
· A comprehensive benefits package, including health insurance, pension plan, and wellness programs.
· 25 days annual leave.
· A flexible and supportive work environment.
· A generous training budget to support professional development.
· A dynamic and collaborative culture, with regular team events and social activities.
· A chance to work with some of the most prestigious and exciting clients in the industry, and to make a positive impact with your PR, earned, owned and shared media expertise.
Progressive. Respectful. Imaginative. Mindful. Excellence.
Gorolwg y rôl
Fel y Pennarth y Cyryngau a Enillr, a Rennir, ac a Berchenogir (ERB), byddwch yn arwain tim amryw-ddisgyblaeth i ddatblygu a weithredu stratigaethau cyfathrebi intergredig i gyfweld ag amcanion y cleient a gynhyrchu incwm ffioedd proffidiadol o ran y cwmni. Bydd y rol yn cynnwys arwain y stratigaeth a gweithrediad o ymgyrchoedd intergredig ar gyfer ystod amrywiol o gleientau.
Byddwch yn gweithio yn agos gyda’r tim uwch-arweiniaeth a penaethau tim eraill i sicrhau y defnyddiaeth gorau o Gyryngau a Enillr, a Rennir, ac a Berchenogir fel rhan o ymgyrchoedd intergredig, neu fel elfen annibynol lle mae’n briodol.
Cyfrifoldebau cyffredinol
· Datblygu a gweithredu stratigaethau cysylltiadau cyhoeddus a gyryngau a enillr, a rennir, ac a berchenogir sydd yn cyd-fynd ag amcanion clientiaid a gwethoedd y brand.
· Rheoli a goruwchwylio y danfoniad o waith safon uchel, cysylltiadau cyfryngau, marchnata dylanwadwr, cyfryngau cyhoeddus a gweithgareddau marchnata digidol.
· Adeiladu a cynnal perthnasoedd cryf a allfaoedd cyfryngau alleddol, newyddiadurwyr, blogwyr, dylanadwyr a arbenigwyr y dywidiant.
· Mesur prefformiad a effaith o ymgyrchoedd cyfryngau gan ddefnyddio data i optimeiddio canlyniadau ac adrodd ar ennillion o'r fuddsoddiad.
· Arwain, mentora a ysbridoli tim o arbennigwyr y cyfryngau, gan sicrhau mae ganddyn nhw y sgiliau, adnoddau a'r cefnogaeth i gynhyrchu gwaith bendigedig.
· Cael defnydd o dueddau diweddaraf, arferion gorau, a datblygiadau arloesol yn y cyrfryngau, a chynghori cleintiaid a'r cwmni sut i fuddio ohonnynt.
· Datblygu stratigaethau cyfathrebu sy'n alunio ag amcanion y brand, cynulleidfa, a targedau y ymgyrchoedd.
· Nodi a blaenoriathu'r defnydd mwyaf effeithiol o sianeli cyfryngau ar gyfer cyrraedd ac ymgysylltu a chynnuleidfaoedd targed.
· Crefftio naratifau cymhellol ar gyfer chynnuleidfaoedd targed sy'n gwahaniaethu'r brand.
· Datblygu strategaeth gynnwys gadarn i greu cynnwys deniadol ac effeithiol ar draws gwahanol sianeli.
· Goruwchwylio y cynllunio a gweithrediad o ymyrchoedd cysylltiadau cyhoeddus a cyfryngau cyhoeddus.
· Ysbrydoli, mentora ac arwain y tim cyfathrebu, gan feithrin diwyilliant o gyd-weithio, creadigol a welliant.
· Tracio dangosydd prefformiad allweddol i fesur yr effeithlonrwydd o'r ymrgyrchoedd cyfathrebu a nodi ardaloedd i optimeiddio.
· Adeiladu perthnasoedd cryf gyda cleintiaid, gan ddarparu cyngor strategol a sicrhau eu bod yn fodlon ag ymdrechion cyfathrebu
Profiad a sgiliau
· Dros 10 mlynedd o brodiad tu fewn cyfathrebu a marchnata, gyda tystiolaeth o arwain ymgyrchoedd intergredig llwyddiannus.
· Gradd baglor mewn cyfathrebu, marchnata, newyddiaduraeth, neu faes cysylltiedig.
· Dealltwriaeth o'r dirwedd cyfryngau digidol a thueddiadau sy'n dod i'r amlwg, gan gynnwys cymhwyso offer AI.
· Gradd baglor mewn cyfathrebu, marchnata, newyddiaduraeth, neu faes cysylltiedig.
· Dealltwriaeth ddofn o'r dirwedd cyfryngau digidol a thueddiadau sy'n dod i'r amlwg, gan gynnwys cymhwyso offer AI.
· Cysylltiadau cyfryngau cryf, marchnata dylanwadwyr, a sgiliau cyfryngau cymdeithasol.
· Sgiliau arwain, rheoli a chydweithio eithriadol.
· Sgiliau cyfathrebu, cyflwyno ac adrodd straeon rhagorol.
· Profiad o reoli timau a phrosiectau traws-swyddogaethol.
· Gallu profedig i ddatblygu a gweithredu strategaethau cyfathrebu effeithiol sy'n gyrru canlyniadau, yn enwedig yn y cyfryngau a enillir a sianeli sy'n eiddo iddynt.
· Siaradwyr Cymraeg yn ddymunol.
· Hyfedredd wrth ddefnyddio data ac offer dadansoddeg i fesur ac adrodd ar ganlyniadau'r cyfryngau.
· Creadigrwydd, meddwl strategol, ac angerdd am y cyfryngau.
Buddion
· Cyflog cystadlauol.
· Gweithio hyblyg.
· 10- 4 oriau craidd.
· Pecyn buddion cynhwysfawr, gan gynnwys yswiriant iechyd, cynllun pensiwn, a rhaglenni lles.
· 25 diwrnod o wyliau.
· Amgylchedd gwaith hyblyg a chefnogol.
· Cyllideb hyfforddiant hael i gefnogi datblygiad proffesiynol.
· Diwylliant deinamig a chydweithredol, gyda digwyddiadau tîm rheolaidd a gweithgareddau cymdeithasol.
· Cyfle i weithio gyda rhai o'r cleientiaid mwyaf mawreddog a chyffrous yn y diwydiant, a chael effaith gadarnhaol gyda'ch arbenigedd yn y cyfryngau cyhoeddus, a chyfryngau wedi'i ennill, ei berchnogi a'i rannu.
B*laengar. Parchus. Dychmygus. Ystyriol. R*hagoriaeth.
Job Types: Full-time, Permanent
Pay: £50,000.00 per year
Experience:

• Marketing: 1 year (required)

Work Location: Hybrid remote in Cardiff, CF10 5DT
Application deadline: 04/10/2024