October 14, 2024

Golden Charter

Glasgow

OTHER & FULL TIME

Head of Brand

Head of Brand - circa £58k
As we continue to grow our business, we have lots of new and interesting opportunities within our Marketing team including Head of Brand.
It’s an exciting time to join us! Over the next 12 months and beyond we are transforming our business to support our growth strategy and to help us achieve our commercial ambitions. We are modernising our systems and processes and reviewing how we position ourselves in the market.
What’s in it for you?
At Golden Charter, everyone is trusted to be themselves, develop themselves and make a valuable contribution for our customers. Our rewards and recognition are continually evolving to make sure we are well looked after whilst enabling us to choose the benefits we want.
We are currently based in Bearsden but will be moving to the city centre in the near future. We understand the importance of work life balance and have a very flexible approach to where we work, with most employees splitting their time between working at home and working in the office. If our customers are getting the right service and our business objectives are progressing at pace, then that’s more important to us than where you work.
Along with flexibility, we offer lots of the perks and benefits you would expect from an FCA regulated company including a health cash plan, flexible benefits allowance, on-site masseuse and yoga classes, Employee Assistance Programme and mental health first aid.
What you’ll be doing:
As Head of Brand, you will build and lead the Brand function. You’ll set the content strategy and be responsible for ensuring our brand and reputation is managed and positioned well online and across more traditional channels.
Reporting into the Chief Marketing Officer, you’ll drive awareness, consideration and positive perception of Golden Charter across every touchpoint we have, with consumers and funeral directors. You’ll take the lead on developing creative concepts which meet business goals.
What we’re looking for:
We’re looking for someone with experience in financial services and in growing a brand in the D2C space. An understanding of how brand marketing and direct response marketing work together to drive business objectives is essential. As an FCA regulated company, knowledge of the Consumer Duty is key. You’ll have experience in using brand tracking software and an understanding of financial promotions and any associated laws.
If this sounds like a role you’d be interested in, we’d love to hear from you so please send your CV to jobs@goldencharter.co.uk or reach out to discuss further!