Digital Director

October 18, 2024

Mindshare

Johannesburg

DIGTIAL DIRECTOR

Purpose: The Digital Director is responsible for leading and inspiring our Unilever Digital Media Team. He/she will be responsible for spearheading excellence in Digital Media Activation for our clients, ensuring continued improvement in the execution of search, social, programmatic/display and retail/ e-commerce campaigns.

Operations & Leadership

Effectively service Unilever and meet their digital objectives through strategic leadership and operational excellence.
Manage a team responsible for activating thousands of search, social, programmatic/display and retail/ e-commerce campaigns monthly.
Define and lead the digital services offering, ensuring consistent delivery requirements and role expectations across all specialist activation teams.
Align stakeholders on client needs and demands in digital activation, fostering strong relationships and collaboration.
Collaborate with other leads to anticipate and address areas for improvement, driving continuous enhancement.
Cultivate a culture of operational excellence with a strong process orientation.
Partner with People and Learning teams to develop and implement custom training and certification programs, fostering team growth and expertise.
Collaborate with Global and local client and agency teams to develop region/ market specific JBPs in collaboration with key partners. (Google, Meta, Byte Dance)

Processes & Automation

Establish and refine processes to ensure quality, efficiency, and accuracy in all digital delivery aspects.
Leverage automation, specialist training, and certification programs to enhance operational efficiency and output quality.
Ensure adherence to established process standards and drive continuous improvement initiatives.
Define and implement technology, data, and automation solutions to optimize digital operations.

Performance:

Foster a results-oriented environment focused on exceptional campaign delivery and reporting.
Leverage existing talent, recruit specialists, and prioritize training, certification, and career development to support individual growth plans.
Collaborate with senior leaders to monitor campaign and reporting service delivery, identifying and implementing process and structural improvements.
Leverage technology for automation while ensuring teams have adequate resources and management support.
Prepare and present regular performance reports and analysis to stakeholders, highlighting key insights and driving continuous improvement.
Troubleshoot and proactively address business challenges, ensuring smooth operations and client satisfaction.

Digital Transformation:

In partnership with client and key partners (Google, Meta, Byte Dance), design and develop a digital transformation roadmap for the continent based on country digital maturity.
Working with the Co E implement a workable plan to achieve milestones on roadmap

The Ideal Candidate:

10+ years of proven experience in digital media agency operations, demonstrating a deep understanding of the digital campaign lifecycle.
Proven track record of successfully managing large and diverse teams
Demonstrated ability to deliver exceptional service
Experience in motivating and leading cross-functional teams
Comfortable interacting with and presenting to C-level clients and agency management, as well as colleagues at all levels.
Inspiring communicator with exceptional written and verbal communication skills
Strong analytical and numeracy skills, with the ability to interpret data, draw insights, and make data-driven decisions.
Proactive problem-solver with a solutions-oriented mindset and a high attention to detail.