October 18, 2024

AlGooru

الرياض

FULL TIME

Head of Marketing - MENA

Al Gooru is hunting for the next generation of Growth talents!
We’re looking for a Head of Marketing
About the job
Who Are We ❓
Al Gooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). Al Gooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and Mi SK.
A Fun Fact about Al Gooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights
Main Responsibilities:

Manage and optimize the entire marketing funnel (awareness through retention) while decreasing CAC and increasing LTV throughout FY’25.
Continuously conduct and leverage competitive analysis to refine marketing strategies and maintain a competitive edge in the Saudi market.
Develop and deploy novel organic acquisition techniques and strategies specific to Saudi Arabia, with a focus on optimizing marketing budgets and driving noticeable revenue growth.

A Day In Your Life

Oversee and enhance all stages of the marketing funnel, ensuring effective coordination between marketing and sales teams to boost customer acquisition, conversion, and retention rates.
Conduct ongoing competitive analysis to identify market trends, opportunities, and threats, and adjust marketing strategies accordingly.
Develop and manage marketing budgets, ensuring efficient use of resources and maximizing return on investment.
Develop and execute innovative organic acquisition techniques tailored to the Saudi market, aiming to significantly impact customer acquisition costs (CAC) and drive revenue growth.
Utilize key performance indicators (KPIs) to track the success of marketing initiatives, including A/B testing and quick experimentations, and report on metrics related to CAC and revenue impact.
Work closely with sales, product, and other teams to ensure alignment of marketing strategies with overall business goals and objectives.
Utilize a technology-driven approach, integrating tech solutions to enhance marketing efforts and track progress effectively.

Requirements
You’re the Head of Marketing we’re looking for if you have:

3-5 years of marketing experience in Saudi Arabia with proven results
Track record of driving revenue growth and reducing CAC and/or impact on revenue growth
Skilled in A/B testing, experimentation, and organic acquisition
Experience in tech-driven environments or startups preferred
Expertise in digital and offline competitive analysis
Strong budget management and optimization skills
Ability to quickly adapt to market changes and test new tactics
Proficient in marketing analytics with strong analytical skills
Excellent communication and collaboration abilities
Able to manage multiple tasks and meet tight deadlines
Experience mentoring and leading marketing teams
Passionate about creativity, innovation, and results

Our application process

Screening & Intro Call (5-10 mins)
Chemistry meeting (15-30 minutes)
Technical interview (30-60 minutes)
Advisor Interview (30-60 minutes)
Technical assessment
Offer extended to successful applicants

Benefits
What We Offer You❗
At Al Gooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

Work from Anywhere
No clocking in/out
Enjoy unlimited PTOs
ESOP Shares
Free Hardware & Software
Monthly Pizza Fridays & more
Learn and expense on us!
Al Gooru Library
0% Interest Talent Loans
Quarterly Reward System
Vibrant Startup Culture
Fast Promotions (like really fast)
Travel for company events and get reimbursed
Coaching & Entrepreneurial Bytes

How to gain extra Gooru points❓

Demonstrate your entrepreneurial, hustling, and energetic spirit
Prove your ability to take full ownership of your role without the need to be micromanaged
Conduct proper research about Al Gooru prior to your interviews with us; we love people who already know about us.
Be extra organized… like extra…