Trade and Marketing Specialist | Retail Promotions
Generika Drugstore is actively looking for a Retail Promotions Specialist. You will be responsible for the conceptualization, development, implementation, and evaluation of the In-store program to support the following units:
Operations – drive incremental sales through the execution of various programs and promotions
Portfolio – drive offtake sales at the retail level specific to specified products intended for move-out / push-sell
WHAT YOU WILL DO:
Extract market insight from internal sales data, customer interaction, and frontline insights
Assist in the formulation of effective and efficient trade and promotional support plans and programs
Execute and monitor in-store promotions and other trade activities such as on-ground community activation, medical missions, and the like
Coordinate with pharma suppliers, merchant partners, and other corporate retail partners in the implementation and execution of marketing activities
Accomplish other marketing-related programs by completing related results as needed
Conduct regular trade checks including competitors' check
Regular Coordination meetings and brainstorming sessions with Operations and Franchisees to assist in their local store marketing activities
TO BE SUCCESSFUL IN THIS ROLE YOU MUST HAVE:
College Degree in any Marketing, Business Management, or equivalent
Minimum one year experience in pharmacies, pharmaceutical category management, or equivalent fields
Ability to work independently to manage time and prioritize tasks
Good analytical and problem-solving skills – ability to identify problems and choose a logical solution
Has visual merchandising knowledge
Computer literate with advanced skills in using Microsoft Excel is an advantage