At least 2-3 years of experience working in Digital Marketing Field, experience in a Hotel Industry is a plus
Graduate of Marketing Management or any related courses
Job Description
Collecting and analyzing customer, marketing, and web behavioral data.
Developing and presenting learnings from your analyses, including actionable insights and recommendations.
Developing digital campaign and web measurement strategies.
Monitoring and analyzing digital media and marketing trends.
Standardize and organize data in order to create data models that can be applied and studied to enhance the performance of existing and future campaigns.
Provide sound judgment in developing key performance indicators.
Create visualizations of data and reporting environments.
Make predictions based on data trends.
Collaborate with the group in developing, executing, and monitoring online campaigns that aim to:
Increase the awareness and website sessions of the official channels and presences that are managed by the group, and Generate sales lead
Support the Sales Group in achieving its annual sales targets.
Support the DMCI Homes Leasing Services in achieving their annual rental/lease targets.
Support the DMCI PDI Hotels, Inc. in achieving their annual hotel booking targets.
Ensure the websites managed by the group are:
Always at its peak form and true to its established objectives, and
Updated and relevant to the needs of the customers and the organization.
Monitor online ads and presences that are potentially harmful to the brand of DMCI Homes
KEY COMPETENCIES
Web power user – genuinely passionate about Web sites and the Internet
Proficiency in MS Office Suite (MS Excel: Advanced, MS Powerpoint: Intermediate, MS Word: Intermediate)
Has strong math, statistical, and analytical skills
Knowledgeable in MS Power BI
Knowledgeable in Google Analytics
Knowledgeable in Web and IT applications
Knowledgeable in PC and MAC environments
Familiarity with the local Real Estate industry
Familiarity in Adobe Creative Suite Familiarity with Web programming
Familiarity with Web Content Management System (CMS) environments